Work of the Week – Content Marketing Grab Bag

This week we’re highlighting new projects from our partners at United Nations Population Fund, KISSmetrics, and Huffington Post. Each with a unique messaging goal, these projects came together through ongoing discussion and great collaboration. We’re always excited to see projects go live. Take a look at some of our latest work below.

 

UNITED NATIONS POPULATION FUND – STATE OF THE WORLD POPULATION 2014

With a wealth of demographic data on their hands, the United Nations Population Fund wanted a direct way to display this information to engage the public without overwhelming readers. Together, we created an interactive global map that shares the most compelling findings of their 2014 State of the Population report. We were excited to dive into such a substantial project for a partner we admire. Explore through the population heat map to glimpse past changes and future predictions in the global working-age population over the next century.

UNFPA_Image-06

 

KISSMETRICS – THE SCIENCE OF BRANDS ON INSTAGRAM

In an overcrowded digital landscape filled with Facebook, Twitter, Snapchat, Tumblr, Vine, and more, social media use is more segmented than ever. For marketers looking to get the most bang for their buck, knowing which networks to focus on helps streamline the process. To help inform industry professionals on a potential sector ripe for brand marketing, we teamed up with analytics provider KISSmetrics to deliver the facts on how Instagram’s ongoing popularity can deliver customer engagement success.

The-Science-of-Brands-on-Instagram

 

HUFFINGTON POST – WHAT KIND OF MAKER ARE YOU?

Living in the next great Industrial Revolution, today’s innovators (dubbed “Makers”) are making waves in the tech marketplace and generating media attention. To build interest in the upcoming Bay Area Maker Faire, the largest creativity and innovation gathering in the United States, Huffington Post sought to draw online viewer attention in a fun, clever way with an interactive quiz testing people’s place in the Maker Movement on an individual level. Which category would you fall into?

Take the test for yourself to find out.

 

WANT TO CHAT CONTENT MARKETING?

 

Ebook CTA-03

Want more on creating great content marketing?
Of course, if you need a little help with your content, we’d love to chat