Infographics: The Power of Visual Storytelling

Fun fact: We literally wrote the book on infographics. If you’re ready to transform your marketing efforts through the power of visual content, this is the book for you.

Infographics: The Power of Visual Storytelling

In today’s fast-paced environment, you need to communicate your message in a concise and engaging way that stands out—and sets you apart from the competition. Visual content—such as infographics and data visualization—can do this very well. Infographics: The Power of Visual Storytelling is the ultimate guide you need to bring your stories to life through meaningful data and visualizations.

What You’ll Learn

Infographics is an easy-to-read guide to help you transform the way you communicate.

  • Find out why visual communication is such a powerful marketing tool to create informative and shareable infographic content.
  • Learn how to uncover interesting stories in both your own data and external data.
  • Get our best tips to turn that data into a compelling story.
  • Understand best practices to bring data to life and design visualizations for instant comprehension and clarity.

If you want to build a strong brand, Infographics will help you use the power of visual content to engage your audience, capture attention, and expand your market.

About the Authors

Jason Lankow, Ross Crooks, and Josh Ritchie are the cofounders of Column Five, a creative agency that helps brands tell stories that get real results. They have worked with hundreds of clients representing a range of industries, such as GE, Intuit, Microsoft, Sony, eBay, and the World Bank. As data visualization experts, Column Five’s work has been featured in Fast Company, the Atlantic, TIME, Forbes, the Wall Street Journal, and GOOD magazine. They have presented to a variety of organizations, including talks at the Federal Reserve and AIGA (American Institute of Graphic Arts), and taught the Visualization of Information course at Columbia University.

See inside!