Experimenting with a more lighthearted campaign proved fruitful, as both videos garnered fans around the Internet with 300,000+ video views (and both were named Webby Awards honorees in the “Branded Entertainment Scripted” category in back to back years – 2019 & 2020). Best of all, our established brand strategy and messaging framework empowers the Dialpad team to craft a variety of content, from video to infographics, that is on-brand and aligned with the brand’s larger story.
Going forward, the messaging framework will allow Dialpad to craft a variety of compelling content, from video and ebooks to infographics and sales enablement collateral, and cultivate relationships with their target audience across touchpoints.