To help Digiphy eloquently and succinctly express their brand story (both visually and verbally), we used our proprietary framework to identify their brand heart, including purpose, vision, mission, and values. Through this process, Digiphy realized that their brand heart was more expansive than simply equipping their clients with innovative product marketing tools; they are actually providing a transformative experience for their customers’ clients by turning physical moments into dynamic digital brand storytelling experiences. This sentiment became the driving force behind our brand work.

Digiphy already had a strong tagline (“Go beyond the label”) but lacked supporting brand story pillars to define what that sentiment actually meant and how it delivered value to clients. To flesh this out, we crafted a full brand messaging matrix, creating three distinct storytelling pillars to guide their marketing: Elevated Storytelling, Contextual Connections, and Direct Customer Engagement. This provided much-needed clarity about the value Digiphy provides while giving the brand a strong foundation to activate future campaigns.

Our goal was to create a clean, cohesive, and flexible identity to help Digiphy tell their story across channels. To do this, we iterated many logo versions, ultimately settling on a simple arrow pointing up to convey the idea of elevated storytelling. To equip the visual system for all channel use-cases, we designed clean and simple brand elements, curated a contrasting color palette that is both energetic and expressive, and chose the approachable and charismatic font Mont.