Although Directive originally envisioned a static PDF report, we realized they had a more exciting opportunity to translate their data story into a sleek, streamlined interactive. This hero asset would give their audience a unique and engaging entry point into the story. And for those users who wanted a more comprehensive look at the data, we’d also provide a downloadable PDF appendix. Best of all, this approach would allow Directive to track traffic, downloads, and other valuable metrics to see which pieces of content were most impactful for their audience.

The biggest challenge was translating a large volume of data into a compelling narrative, so we worked to extract the most relevant insights to shape the right story. We also wanted to infuse the report with a modern and dynamic design by layering colorful gradients, photography, and animation to enhance the user experience.

By upgrading a simple PDF to an eye-catching interactive, Directive created a lead-generating piece to plant their flag in the SaaS space and outshine larger competitors.