Dropbox: Build the Future Animation

Content Creation, Content Strategy

The Client

Dropbox is on a mission to design a more enlightened way of working by building products that reduce busywork so you can focus on the work that matters.

Services

Campaign Planning, Motion Graphics, Social Media Content

Goal

Dropbox needs a team of passionate and creative engineers to develop innovative products. But in a highly competitive hiring market, attracting those engineers is a challenge. To improve their recruiting efforts, the Dropbox Talent Brand asked us to create a compelling video that would capture attention and inspire engineers to apply.

 

 

Approach

To generate a sense of excitement, we wanted to tell the real story of what Dropbox does. It’s not just a place where engineers work on a file-sharing platform; it’s a place where they can turn their ideas into reality, make an impact, and build future-focused products that help people around the world. To tell this story through motion, we added a quirky spin to a nostalgic vibe, partnering with Jimmy Simpson—an illustrations and animation director with a keen eye for this style. The result was a recruiting piece that was more than a message; it was a true invitation to join this exciting work.

 

Results

This video was created to target engineering talent specifically, but Dropbox was so impressed with the end result that they decided to turn this into a year-long campaign to support their overarching recruitment strategy.