Dropbox: Getting to Dropbox

Content Creation, Content Strategy

The Client

Dropbox is on a mission to design a more enlightened way of working by building products that reduce busywork so you can focus on the work that matters.

Services

Campaign Planning, Video

Goal

Dropbox is a successful global brand with a growing team. To nurture their Talent Brand, they were in search of new ways to introduce the brand to potential employees, attract recruits, and connect with their community. This gave us a great opportunity to tell unique and interesting stories about the type of employer they areā€”and how Dropbox hires can find fulfillment in working there.

Approach

Any company can tell people how great they are, but it’s much more meaningful to hear from the people who really work for the brand. To offer an honest and authentic look at #LifeInsideDropbox, we collaborated with our trusted partner Bas Berkhout to create a series of videos that featured employees around the world telling the story of their career journey with Dropbox. By giving the audience a first-hand look at life behind the company’s walls, the series humanizes the brand, creates excitement, and inspires viewers to become a part of that brand story by joining the community.