ELM Learning

Helping an eLearning Agency Position for the Enterprise

Brand Strategy, Content Creation, Content Strategy

In an industry full of consultant-types, ELM Learning's creativity should shine.

ELM Learning is an eLearning agency made up of designers, leaders, and visionaries who aim to reframe the way organizations use knowledge by combining neuroscience with human emotion. ELM was struggling with differentiation and legitimacy in the corporate learning industry. To increase brand awareness, provide laser-sharp clarity around their products and services, and attract higher-quality leads, we embarked on a strategic branding engagement.

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What does it mean to be truly people-first?

After conducting deep competitive research and stakeholder interviews, we re-engineered the ELM brand to differentiate with a new “people-first” positioning. This finding was supported by multiple insights we uncovered, including the trademarked NeuroLearning methodology, and the market perception that ELM’s people were a joy to work with. We followed up with a fresh visual identity, a revamped and restructured ELM Learning website, new brand messaging, and a content strategy that brought the new brand story to market.

An epic rebrand translated to real results.

We’re happy to say the rebrand was a notable success. ELM’s opportunity rate increased 60% in the first 30 days of site/brand launch, including multiple high-profile enterprise accounts.

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Rothman Family Institute for Food Studies