ELM Learning is an eLearning agency made up of designers, leaders, and visionaries who aim to reframe the way organizations use knowledge by combining neuroscience with human emotion. ELM was struggling with differentiation and legitimacy in the corporate learning industry. To increase brand awareness, provide laser-sharp clarity around their products and services, and attract higher-quality leads, we embarked on a strategic branding engagement.

After conducting deep competitive research and stakeholder interviews, we re-engineered the ELM brand to differentiate with a new “people-first” positioning. This finding was supported by multiple insights we uncovered, including the trademarked NeuroLearning methodology, and the market perception that ELM’s people were a joy to work with. We followed up with a fresh visual identity, a revamped and restructured ELM Learning website, new brand messaging, and a content strategy that brought the new brand story to market.