ELM Learning

Brand Strategy, Content Creation

The Client

ELM Learning is an eLearning agency made up of designers, leaders, and visionaries who aim to reframe the way organizations use knowledge by combining neuroscience with human emotion.

Services

Visual Identity, Web Design and Development

Goal

ELM’s “before” brand struggled with differentiation and legitimacy in the industry. To increase brand awareness, provide laser-sharp clarity around their products and services, and attract higher-quality leads, we embarked on a strategic branding engagement.

Approach

After conducting deep competitive research and stakeholder interviews, we re-engineered the ELM brand to differentiate with a new “people-first” positioning. This required us to revamp and restructure ELM Learning’s website to align with their fresh visual identity, communicate new brand messaging, and tell a strong brand story through their content strategy. 

 

Results

We’re happy to say the rebrand was a success. ELM’s opportunity rate increased 60% in the first 30 days of site/brand launch, including multiple high-profile enterprise accounts.