Happy Money is all about empowering their audience to achieve more financial freedom. To tell a cohesive brand story, we built their strategy around three buckets: financial education, wellness, and mental health. This helped us curate the right mix of engaging and relevant content, including everything from expert tips and trends to user stories and entertaining series like “If Your CC Could Text.” Our goal was to maximize output and maintain consistency, so we crafted a monthly editorial calendar to streamline production and batch content effectively.

To make Happy Money’s feed a feast for the eyes, we turned up the volume on their existing visual language. With a nearly neon palette, we aimed to make their content instantly recognizable in the feed, especially compared to other less-than-exciting financial brands. And to infuse a sense of youthful playfulness, we also incorporated animated GIFs—something Happy Money had never experimented with. Most importantly, pre-designed templates made it easier for the team to create new content, helping them maintain that steady cadence with less effort.

By blending high-value content with eye-catching visuals, we were able to get more eyes on Happy Money’s social accounts and, most importantly, more engagement. In fact, although we built our strategy around Instagram, by cross-posting content on both Instagram and Facebook, they saw engagement rates jump significantly. 

• 77% increase in Facebook engagement 
• 52% increase in Instagram engagement 

Now the Happy Money team has both the vision and tools they need to grow their channels and audience.