Our storytelling challenge was two-fold. First, we needed to build suspense and tell an exciting story about what Hummingbird’s tech does to fight financial crime. Second, we needed to do it in a modern way to both differentiate from the competition and position the brand as a unique, forward-thinking company. To do this, we shaped a human-centric story around a tech-led solution.

Sleek design is integral to Hummingbird’s DNA. Because so much FinTech marketing relies on numbers and abstract visuals, we made the brand stand out with a mixed media mosaic approach (inspired by their existing brand). This combined illustration, photography, and animation to create dynamic energy, allowing us to spotlight the product’s crime-fighting capability and emphasize how it streamlines the user experience.

The video is now a core tool to help the Hummingbird sales team communicate the product in a quick and efficient way. Additionally, as we designed custom assets to expand their visual identity, it also empowers the team to create even more content to tell Hummingbird’s story across channels.