To create a healthy and high-ranking content ecosystem, we took a two-pronged approach: optimizing core site pages for traffic and creating fresh content to increase Blend’s reach. We started with heavy keyword research to build out a topic cluster framework that spoke to Blend’s core audience. With this template, we collaborated with the Blend team to establish an efficient workflow and regular publishing cadence, allowing us to scale and create a steady stream of quality content to support our SEO goals.

As SEO is an ever-evolving space, we delivered regular reporting to track rankings, identify organic traffic engagement trends, and make tactical tweaks. We also provided a technical audit with action items to ensure Blend could optimize their site performance while content was produced. After 8 framework iterations and 100+ blog articles, our strategy has measured incredible improvements.

Having started from scratch, we’ve seen massive gains across key metrics.

• 183% increase in site traffic
• 50+ unbranded, priority keywords ranking Page 1 
• 533+ total keywords ranking Page 1
• 13.89% site visibility (up from 1.82%)
• 18% increase in YoY session duration for editorial content

After implementing their initial strategy, we’ve continued to ideate and create fresh concepts across journey stages, audiences, and formats to support Blend’s long-term growth.