After presenting a content and SEO strategy for Instacart Platform, we recommended a steady stream of quality blog content to improve their keyword rankings. Since 2022, this has contributed to an average ranking increase of 29 spots. 

As the Instacart Ads marketing team worked to build a self-serve learning platform where partners could get certified in ads basics, we partnered with the team to create an interactive and beautifully designed curriculum within the learning management system (LMS).

The Instacart Ad sales team identified key holidays throughout the year as opportunities to increase their brand partners’ sales by advertising key products during that time. After analyzing existing sales materials, we reimagined how the sales team could use data to highlight insights more effectively. With this improvement, the 5-point scale sales efficacy rating jumped from a 3.8 to a 4.2.

In the first 18 months of working together, we’ve partnered on over 200 projects across 7 teams at Instacart, providing content for the B2B team that has stretched far beyond their initial use cases. We’ve seen our work show up in the consumer app, across the sales team, and have even been told our slides were used by the CEO in a company-wide presentation.

Since our relationship began, Instacart has also achieved a major milestone by going public in September of 2023. We’re thrilled to contribute to their ongoing success while enjoying the ride alongside such a fun, thoughtful, and kind group of people.