ThorFi is a Fintech brand that helps people easily diversify into the often intimidating world of crypto space investments. Like the web3 industry around it, the rapidly growing company was looking to establish a stronger brand to stand out in their market and better connect with their audience. To help them win, we embarked on a deep analysis of ThorFi’s brand and market contexts in order to locate the biggest opportunities for ThorFi to differentiate and plant their flag.
Rothman Family Institute for Food Studies
Brand Strategy, Content Creation, Content Strategy