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Today’s consumer companies like Amazon and Netflix are using the power of predictive analytics to anticipate their customers’ behaviors and needs. Check out our latest infographic to learn more about how these companies are making smarter recommendations for their audiences.
The proliferation of data is impacting businesses whether they are ready or not. Do you know what this big data deluge is costing B2B sales and marketing organizations across the US? Find out about the impact of big data on sales and marketing below.
Developing mobile apps can be time-consuming and costly. Too often, these apps are abandoned or rarely ever used. To help ensure your mobile app delivers the results you want—a quality, interactive product that meets users’ needs—follow the simple steps below in this graphic created with New Relic, and make sure to incorporate your mobile strategy…
Believe it or not, the colors that retailers and marketers use in their stores and advertisements strongly influence the consumer in different ways. Here is a graphic we created for KISSmetrics that looks at these colors and what they do to the consumer when they are trying to decide about making a purchase.
Each quarter, The Conversation Index turns millions of consumer conversations into a strong data signal. We plow through this massive data set to uncover unique perspectives, surprising trends, and real sentiment — all based directly on first-person consumer content. See how the conversation is going in this infographic created with Bazaar Voice.
Online customer conversations reveal key insights into how consumers make purchase decisions. The conversation Index analyzes 11 million pieces of data from product feedback, community Q&A, and other experiences captured on brand sites worldwide. This infographic created with Bazaar Voice visualizes the data behind how the shopping experience influences product satisfaction, and how brands can…