A Fresh Perspective for Marketers

We teamed up with the folks at Marketo to create this animated infographic (also known as a gifographic, infoGIF or gif-o-graphic to some). It educates both B2B and B2C marketers about the benefits of using Virtual Reality as a part of their strategies. From the awareness phase to the decision-making phase, VR is adding excitement…

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The Spacecraft of Your Brand

A Visage & Column Five collaboration The Spacecraft of Your Brand represents how to build a strong brand by nurturing a strong core. Your brand’s core is the source of critical and creative thinking for a company’s team, broken down into 4 familiar parts: heartfelt purpose, clear future vision, inspiring mission, and shared values. When…

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The Science Behind Why Native Ads Work

Content is only as good as a brand’s ability to share it. As content saturates the marketplace, sharing has become a bit more complicated. To help provide some answers, we teamed up with Sharethrough to create this interactive microsite on The Science Behind Native Ads. The microsite visualizes native ads’ superiority to banner ads and…

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How Marketers Create and Consume Content

As content creators, we’re often so wrapped up in content, so focused on getting inside consumers’ minds, we totally forget that we’re consumers too. Our thoughts, behaviors, and interactions with brands are no different. If anything, they give us more insight into the role content plays on the path to purchase. So, why don’t we…

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You Do the Math

For those deep in the weeds of their marketing strategies, Captora reminds marketers to step back and examine the numbers behind measuring content success. The data presented in this graphic outlines what to look for when monetizing a budget, tracking organic reach, and testing the results—simplifying an easily overwhelming part of the marketing equation.

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