LinkedIn was looking for a fresh visual identity for two of their internal programs: their global hackday program and a new “makers” space to support innovation. They specifically needed flexible identities to use across promotional collateral, apparel, and other physical items, as well as a name for the makers space. Both initiatives started with an…
In collaboration with LinkedIn, we co-produced a video that explores the endless opportunities that come from having a professional LinkedIn profile. From finding your first career, to making invaluable professional connections, to venturing into new industries, LinkedIn puts your future right at your fingertips. Column Five oversaw the initial conceptualization and executed the motion design…
This LinkedIn Marketing Solutions e-book aims to help marketers better understand native advertising practices and utilize in-feed advertising. The first in a new LMS series, the playbook format encourages marketers’ active engagement to better their native advertising practices. Partnered with derivative assets, this e-book has served as a successful package in securing LinkedIn lead generation.
At the end of every year it is important to reflect on what went well the previous year. However, it’s more important to think critically about what the next year holds, and how you can optimize your owned marketing properties for success. To help put these changes into perspective, we teamed up with Microsoft to…
We partnered with long-time partners, LinkedIn, to create an infographic that illustrates the power and depth of LinkedIn connections. To illustrate this point we thought it made the most sense to compare LinkedIn’s connection network to the hit HBO show, Silicon Valley. This infographic shows how Pied Piper founder Richard Hendricks is connected to investors,…
As Instagram continues to evolve into a key social platform, more and more marketers are beginning to leverage the visual powerhouse because of its organic reach and audience size. Unlike Facebook, there isn’t a mysterious algorithm that marketers need to try and reverse engineer to get in front of their followers. All brands need to…
Around the world people from all walks of life, called Makers, are coming together to dream, tinker, invent and ultimately share their knowledge with millions of others across the Internet. This is the Maker Movement — and it’s not only spreading new technology, but also new perspectives. So the next logical question is, “What Kind Of…
With the NBA nearing its selection of this year’s MVP, the Golden State Warriors knew their point guard, Stephen Curry, had a solid chance at winning the award. The Warriors really wanted to be prepared with solid visual content once the MVP announcement was made, so we collaborated with their team to help create microcontent for this specific…
Media Use in the Middle East, 2015, is the third iteration of an annual study by Northwestern University in Qatar that studies media use and cultural and political attitudes in Arab countries. More than 6,000 respondents across six Arab countries were selected and interviewed via randomized sampling procedures, constituting nationally representative samples in Egypt, Lebanon, Qatar,…
We had the pleasure of partnering with Get Satisfaction to create this ebook about how online communities are pivotal to customer support. This ebook contains data from over 800 professionals and features key trends in social customer support. Download the Ebook