Brand Identity Toolkit

Use this free toolkit to design a beautiful brand identity that outshines your competition and tells your brand story.

What's Inside

If you want to stand out from your competition and show people who you are the moment they interact with your brand, you need a strong brand identity. That includes logo, typography, color, and more. But how do you design a cohesive identity that really reflects your brand? This toolkit will help you do it.

What you’ll get:

  • BRAND AUDIT TEMPLATES to help you assess the state of your current branding, what your competitors’ branding looks like, and how you can differentiate.
  • BRAND ATTRIBUTES EXERCISE to help your team come to a consensus about the key elements you want to convey through your identity.
  • BRANDING BRIEF TEMPLATE to keep your team on the same page throughout the process.
  • BRAND IDENTITY CHECKLIST to ensure you have a comprehensive and cohesive identity.

*This workbook is meant to be used in conjunction with our Guide to Create a Brand Identity.