Brand Toolkit: Build an Effective Brand Strategy

Build a powerful brand with this 5-template kit to find your brand’s heart, voice, visual identity, and more.

What's Inside

If you want to compete in today’s marketplace, you need an effective brand strategy that clarifies who you are, what you do, and how to effectively communicate that to your audience. Our Brand Toolkit helps you build that brand strategy quickly and easily.

From identifying your brand’s core values, to finding your voice, to designing your visual identity, we’ve assembled all the tools, tips, and templates you need to articulate your brand strategy.

  • Brand Heart Workbook to identify your purpose, vision, mission, and values.
  • Personas Template to identify your target audience.
  • Competitive Analysis Template to help you differentiate your brand.
  • Brand Messaging Template to articulate your tagline, value prop, and messaging pillars.
  • Brand Voice Questionnaire to identify who you are and how you communicate.
  • Visual Identity Checklist to design a complete and comprehensive visual identity that reflects your brand.
  • Brand/Rebrand Questionnaire to understand your existing brand and how you might need to change.

*This workbook is meant to be used in conjunction with our Guide to Create a Brand Strategy.