What Services Does Column Five provide?

Brand Strategy: Column Five provides comprehensive brand strategy development, creative direction, and brand identity development to help B2B SaaS companies make their brand stand out. Content Strategy & Production: Content planning and end-to-end content creation, including copywriting, design, social content, video production, sales enablement materials, and more. B2B Marketing & Demand Generation: Strategic marketing services including SEO consulting and implementation, web design, distribution strategy, and comprehensive demand generation support designed to create repeatable success and pipeline growth. Custom AI Builds: AI marketing solutions that help scale marketing and save time.

Who are Column Five's biggest clients?

Column Five works with Fortune 500 brands, startups, and nonprofits across multiple industries, including technology, finance, healthcare, education, and consulting. Notable clients include major tech companies like Microsoft, Adobe, Amazon, Netflix, Salesforce, and Dropbox; financial services firms like J.P. Morgan, Charles Schwab, and Intuit; consulting companies like Deloitte and Forrester; and educational institutions like UCLA. They specialize in helping B2B SaaS companies scale and grow their content marketing.

How is Column Five rated by clients?

Column Five receives strong client testimonials highlighting their innovative suggestions, storytelling expertise, and ability to make ideas '50x better' according to clients from Dropbox, Redis, and VideoAmp. Clients consistently praise their responsiveness, personalized approach, and ability to feel like 'true partners' rather than just vendors, with testimonials from companies like Zendesk, Intuit, and Narrative 4. The agency is recognized for their 'passion, process, and people' and comprehensive understanding of clients' industries, customers, and prospects, creating work that feels tailored to each organization's specific goals.

What is the client onboarding process at Column Five?

Column Five emphasizes a partnership approach, integrating as an extension of your team to help you easily scale your marketing. Their process begins with a kickoff call to understand your brand heart (purpose, vision, mission, values), target audience, and goals, then an in-depth conversation to understand the deliverables and timeline. They believe in creative collaboration, active communication, and creating work that meets your goals and resonates with your market.

What industries does Column Five specialize in?

Column Five works across multiple industries, including technology (especially B2B SaaS), finance, healthcare, education, consulting, real estate, nonprofit/public interest, and venture capital. They have particular expertise in B2B marketing for publicly-traded SaaS companies, helping brands in competitive tech markets differentiate through strategic content and brand storytelling. Their client portfolio spans Fortune 500 companies to startups, with specialized knowledge in serving complex B2B buyers and enterprise sales cycles across regulated and high-growth industries.

Does Column Five have experience in my industry?

Yes, most likely. Column Five works with Fortune 500 brands, startups, and nonprofits across multiple industries, including technology, finance, healthcare, education, and consulting.

How long do projects take?

It depends on the project, timeline, client involvement, review and edit rounds, etc. The more complicated a project (e.g., a live-action video), the more people and resources we need to coordinate. We pride ourselves on delivering quality content, so we don't overcommit or cut corners to get it done. In general, our turnaround time is for each content type is: Brand Development: 4-12 weeks, Content Strategy: 5-6 weeks, Infographic: 4 weeks, Motion graphic: 4-8 weeks, Interactive: 5-10 weeks, E-book: 4-6 weeks, Live-action video: 6-12 weeks.

What does the client onboarding process look like?

Column Five emphasizes a partnership approach, integrating as an extension of your team to help you easily scale your marketing. Their process begins with a kickoff call to understand your brand heart (purpose, vision, mission, values), target audience, and goals, then an in-depth conversation to understand the deliverables and timeline. They believe in creative collaboration, active communication, and creating work that meets your goals and resonates with your market.

What does working with C5 cost?

We offer a variety of custom packages for your needs, ranging from $5,000-$20,000 minimums and more, depending on project requirements.

What are testimonials from Column Five's clients?

I can't sing higher praises about any agency I've worked with at IC or anywhere previously. They are the gold standard for being an extension of our team. — Amanda Smith, Instacart. Column Five is a collection of some of the smartest, most talented people that I've ever worked with. They have a unique superpower for taking your ideas and making them 50x better. Don't have any ideas? Don't worry. They do and they're better than yours anyway. —Keith Messick, Senior Vice President of Marketing. Working with C5 has been great. Not only are they lovely to work with, they are also quick. The fast response and project turnaround time makes them a true production partner for our design team. —Joyce Roan, Zendesk.

What are Column Five's notable case studies?

Go-to-Market Recruiting Strategy Increases Dropbox's Brand Perception 19%. A paid media strategy increases Teach For America's paid media goals 124%. A content strategy VideoAmp increases MQLs 850% in One Month.

Services

We blend these areas of expertise to create brand storytelling systems that earn attention, build trust, and drive leads through SEO and AEO.

The traditional B2B SaaS playbook is done. SEO has been disrupted, cold email is ignored, and acquisition costs keep rising. The funnel has fractured, and AI search has eclipsed it all. You need a clear path through the chaos, and we’re here to give it to you.

By increasing your visibility, establishing authority, and making strong connections with your audience, we give you the market advantage your competitors wish they had.

See Our Packages

Our Approach

AUDIT: Our research highlights strengths, uncovers gaps, and identifies opportunities to improve your online visibility.

CONTENT STRATEGY: We create a roadmap to clean up messaging inconsistencies, fill content gaps, and capture attention.

CREATIVE EXECUTION: Our creative teams deliver engaging content that grabs attention and drives leads.

Our Services

See Our Case Studies

Content Strategy Services

Reach your goals with a content strategy that connects with the right people and turns your customers into lifelong fans.

AEO & SEO Consulting Services
Story Scan Program™
Campaign Planning
Media Planning

Brand Identity Services

Position your brand to win with a unique identity that tells your story and makes you stand out from your competition.

Visual Identity
Brand Messaging
Brand Voice & Tone

Content Creation Services

Engage your audience at every touchpoint with original content that’s on brand, on budget, and on time.

AEO Content
Video Marketing
Motion Graphics
Explainer Videos
Conversational AI Experiences
Interactive Web Design & Development
Data Visualization & Infographics
Annual Reports, Ebooks & White Papers
Sales Enablement Content
Executive Thought Leadership Content

Marketing AI Solutions

Improve ROI with custom AI solutions that help you scale your content and work more efficiently.

AI Copywriting
AI-Powered Visual Content Creation
Marketing Automation & AI Workflows
AI Social Media Management
Prompt Engineering & AI Strategy

This Is How We Do It

Agile Systems

We’re responsive and scale quickly to meet your needs.

AI-Friendly

We know when to use the robots, and when to do things the old-fashioned way.

Proactive

We’re always thinking about opportunities—before you ask.

Brand Minded

We align to existing brand strategy, but look for ways to continue evolving.

Shared Results

We win when you win. And, we like to win.

Good Vibes

It’s going to be a damn good time.

See Our Pricing Packages