May 23, 2016 BY Josh Ritchie

  Tension between technological advancement and human connection is nothing new. As technology grows and develops, we often start to lose sight of the human element. Stories, emotion, and relationships can easily get lost in the quest for technological greatness. This is particularly true in the marketing world. The internet is a great example of…

May 10, 2016 BY Josh Ritchie

To raise awareness this month for Women’s Health Week and Menstrual Hygiene Day, a creative group of both male and female C5ers set out to build a robust interactive experience to celebrate and raise awareness around an important, but often forgotten part of women’s health.  More than half of the world’s population experiences menstruation monthly, so…

March 2, 2016 BY Josh Ritchie

In honor of Black History Month, a few members of our team began discussing ways to help tell stories of influential people that need to be told but aren’t. The conversation led them down the path of discussing black musicians whose meaningful contributions to modern music have been either forgotten or categorically ignored by most…

February 29, 2016 BY Josh Ritchie

PAY IT FORWARD Every few months or so, we look for a way to gift our partners with something that reflects our culture. For the past few years, we’ve focused primarily on our core value “Be Good to Each Other.” The exercise has taken us in some pretty cool places. Last December, we designed a…

February 24, 2016 BY Josh Ritchie

Because, people care more about your culture than you think. Terrence Deal and Allan Kennedy, early experts on corporate culture, say that “culture lives in the way things get done.” I love this thinking, and it’s baked into my definition of culture: the sum contributions – including the mission, vision, and values — of everyone…

February 23, 2016 BY Travis Keith

For the last few months, our sister company, Visage has been heads-down building an entirely new content creation experience. We’re calling it Visage 3.0, and we’re finally ready to show it to you. We’ve had a pretty good time making it, but this is the really fun part for us: getting to show it off: Why did…

February 1, 2016 BY Travis Keith

THIS POST ORIGINALLY APPEARED ON HUBSPOT We’ve all wondered it before. Maybe we’ve Googled in hope of finding an answer. Maybe we’ve asked someone for help. Maybe we’ve just worried in silence. How much should I be paid for my job? It’s a tricky question to answer. Even if you know all the factors to consider,…

January 27, 2016 BY Travis Keith

THIS POST ORIGINALLY APPEARED ON NEWSCRED Since its inception in 2011, Snapchat has taken the messaging world by storm. Everyone wants a piece of the empire that 24-year-old CEO and Co-founder Evan Spiegel built, but marketers still have not figured out how to reach Snapchat’s elusive millennial audience. One year ago almost to the day, Snapchat launched…

January 11, 2016 BY Travis Keith

Anyone in the digital marketing industry for any amount of time is likely familiar with the notion of search engine optimization (SEO). For the sake of this article, we’re not going to delve into why SEO is important or discuss any extremely technical aspects of SEO. Instead, this article is about optimizing your infographic for…

January 4, 2016 BY Travis Keith

Another year has passed, and as we get older, we hope we get a little wiser. At Column Five, we’re lucky to work with a great crew of people, both the team here and at our sister companies Visual News and Visage. At a recent team meeting, we began to reflect on the last year and realized…