How to Do a Rebrand (Without Losing Your Damn Mind)

If the thought of a rebrand makes you feel exhausted, you’re not alone. Follow our 5-step process to get through a rebrand with less stress and better results.

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The Best Science-Based Tips to Build an Unforgettable Brand Identity

How do you design a great logo or write a great tagline? Find out how to create a truly great brand identity, based on the most interesting research and studies.

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How to Create a Brand Style Guide That’s Easy to Use

A strong brand requires consistency. Learn how to build a brand style guide that will keep everyone on the same page—and elevate every piece of content you make.

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How to Design a Logo You Love—With Less Stress

Designing a logo is a fun and exciting challenge—or a huge pain in the ass. Make it easier with our step-by-step guide to design a logo from start to finish.

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A Simple Guide to Writing a Great Value Proposition (Plus Examples)

If you need to write a value proposition but feel overwhelmed, don’t worry. Follow this step-by-step guide to write a value prop that really grabs attention.

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13 Unique and Inspiring Tagline Examples From Different Industries

Having trouble finding the right tagline? Here are some of our favorite tagline examples to inspire you—no matter what business you’re in.

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What Science Says About the Secret to a Great Tagline

What makes a good tagline? Is it short? Does it rhyme? We dive into the research and uncover the three secrets to a great tagline.

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5 Easy Ways to Find and Hone Your Brand Voice

Identifying your brand voice isn’t as tough as it seems. Here are some of our favorite exercises, tips, and tools to help you find it fast.

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7 Reasons to Consider a Rebrand (and Why Research Matters)

A successful rebrand takes time, energy, and a strategic plan, so do your research before you make the call. Here’s why a rebrand might be a good idea—and why it might not.

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How to Build a Brand Team That Helps Your Business Grow

A brand team does a lot more than worry about logo design. Find out why building the right team is so important—and what 6 roles you need to make sure yours works well.

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