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  • If the thought of a rebrand makes you feel exhausted, you’re not alone. Follow our 5-step process to get through a rebrand with less stress and better results.

    How do you design a great logo or write a great tagline? Find out how to create a truly great brand identity, based on the most interesting research and studies.

    A strong brand requires consistency. Learn how to build a brand style guide that will keep everyone on the same page—and elevate every piece of content you make.

    Designing a logo is a fun and exciting challenge—or a huge pain in the ass. Make it easier with our step-by-step guide to design a logo from start to finish.

    If you need to write a value proposition but feel overwhelmed, don’t worry. Follow this step-by-step guide to write a value prop that really grabs attention.

    Having trouble finding the right tagline? Here are some of our favorite tagline examples to inspire you—no matter what business you’re in.

    Identifying your brand voice isn’t as tough as it seems. Here are some of our favorite exercises, tips, and tools to help you find it fast.

    A successful rebrand takes time, energy, and a strategic plan, so do your research before you make the call. Here’s why a rebrand might be a good idea—and why it might not.

    A brand team does a lot more than worry about logo design. Find out why building the right team is so important—and what 6 roles you need to make sure yours works well.

    When it comes to building a business, choosing the right brand name is one of the most important decisions. Follow our simple guide to get through the process with less stress.

    If your content strategy isn’t aligned with your brand strategy, you’re hurting your brand. Here are 5 ways to make sure they’re both in sync.

    Want to build a strong brand strategy? You need to do a competitive analysis. Try this quick and easy exercise to help you find a strong niche.