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  • Having trouble finding the right tagline? Here are some of our favorite tagline examples to inspire you—no matter what business you’re in.

    Identifying your brand voice isn’t as tough as it seems. Here are some of our favorite exercises, tips, and tools to help you find it fast.

    A successful rebrand takes time, energy, and a strategic plan, so do your research before you make the call. Here’s why a rebrand might be a good idea—and why it might not.

    A brand team does a lot more than worry about logo design. Find out why building the right team is so important—and what 6 roles you need to make sure yours works well.

    When it comes to building a business, choosing the right brand name is one of the most important decisions. Follow our simple guide to get through the process with less stress.

    If your content strategy isn’t aligned with your brand strategy, you’re hurting your brand. Here are 5 ways to make sure they’re both in sync.

    Want to build a strong brand strategy? You need to do a competitive analysis. Try this quick and easy exercise to help you find a strong niche.

    Find out why a documented brand strategy is the key to building a powerful brand, improving your bottom line, and creating a happy, healthy company culture.

    In this vintage footage, Kurt Vonnegut visualizes the most popular stories of our civilization. It’s a great lesson in simple storytelling.

    How do you turn an e-book into art? With great design. Check out these 75 beautiful examples of static and interactive e-book design.

    Content marketing isn’t easy, but these content marketing resources, tools, and tips will help you crush your marketing goals without going crazy.

    Want to make an e-book that provides real value? Try these tips to create a truly great e-book, from brainstorming and copywriting to design and promotion.