Accountants are very busy people (our own included), so they don’t always have the time, resources, or know-how to dive into a marketing strategy. Knowing this, Intuit asked us to create the 2-Minute Marketing Plan Machine, an interactive quiz that would assess the state of an accountant’s current marketing efforts and generate a marketing plan customized for their needs. For this project, we crafted a custom quiz, 3 unique marketing plans (including actionable tips to implement it), and promotional social content.

The project was a great success, allowing Intuit to gain deeper insight into their audience’s unique struggles, generate quality leads, and position the brand as a trusted resource.

“Column Five is a group of incredibly creative professionals with a wealth of knowledge and expertise, and I’ve been impressed by how comprehensively they have learned our industry, customers, and prospects. The content we’ve received from Column Five is well-researched, engaging, and well-executed, and we look forward to many more years of working together!”

—Mackenzie Pedroza
Senior Marketing Manager, Intuit