IWT (aka I Will Teach You To Be Rich) is a financial brand built by CEO Ramit Sethi, borne out of his best-selling personal finance book I Will Teach You To Be Rich. The brand was growing, but with both a personal brand and a public brand tied to Sethi’s image, IWT was struggling to differentiate and find a clear footing in the market. We were enlisted to bring the brand much-needed clarity and build its own identity.
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Rothman Family Institute for Food Studies
Brand Development, Content Creation, Content Strategy