Content Creation
Executive Summary: Redis needed to reintroduce their freshly rebranded data platform to the world—bringing their “See how fast feels” promise to life for developers who build fast apps. We created a video series and sales enablement content that embodied speed itself: smooth animations, clean visualizations, and kinetic text delivered information quickly and efficiently across 10+ explainers and product demos. The result? 1.9 million collective views, a minimal design approach that made production faster and viewing easier, and a complete content ecosystem that gave Redis the tools to strengthen customer relationships across every touchpoint.
Redis is a leading data platform that helps users build fast apps—fast. Having recently rebranded, Redis was eager to reintroduce their brand story to the world. We were happy to help bring that story to life through a series of compelling videos and supporting content.
“See how fast feels” is the Redis tagline, and this ethos inspired every part of content production. For the 10+ explainers and product demos, we combined smooth animations, clean visualizations, and kinetic text to deliver information quickly and effectively. This minimal approach benefitted production, allowing us to create videos more efficiently. It also helped viewers get through videos easily—and get on with their day.
For additional supporting content, including a sales one-pager, we used data design to visualize concepts and present information in an easily digestible format. Additional supporting assets also reinforced the Redis brand story, creating more customer touchpoints across channels.
With 1.9 million collective views and a fresh batch of sales enablement, Redis has the tools they need to create stronger relationships with their audience.
Keith Messick, CMO Redis
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