SAP is a global company that makes enterprise software to manage business operations and customer relations. When SAP wanted to engage a broader audience about its cutting-edge SAP Leonardo technologies—spanning machine learning, big data, blockchain tech, and others—they were looking for a different way to bring awareness to the platform through fresh, creative storytelling. Knowing we had to look outside the typical B2B content for the answer, we decided to try something different: a science-fiction podcast.

To reframe the cultural narrative around new technologies (especially the perception that they lead to a dystopian future) and address how technology like SAP Leonardo can benefit our lives, we created Searching for Salai, a fictional 9-part series that combined time travel, history, and mystery into one compelling narrative. (It was the blockchain time travel for us.) From scripting to voice acting, scoring to designing promotional assets, the process allowed us to flex our creative skills, collaborate with an incredible community of talent (especially our 12-person cast), and engage SAP’s audience in a new and exciting way.