Turning Sports Viewership Data into a Must-Read Report

March Madness is a massively popular event, so it was the perfect subject for the first edition of The Replay™. However, with such a massive volume of data, the key challenge was balancing broad insights with minuscule details. Working closely with VideoAmp’s data analysts, we parsed the dataset to extract the most compelling and relevant data points that would both surprise and inform industry professionals.

This approach allowed us to shape a cohesive narrative that included everything from high-level insights (like the top 5 most viewed games) to fascinating behavioral patterns (like the fact that cat homes outwatched dog homes), all of which showcased VideoAmp’s sophisticated segmentation capabilities.

Once we identified the core narrative, our design team built an interactive report that made the complex data both engaging and easy to understand. Knowing this would be a refillable report, we started by crafting a specific visual identity that aligned to VideoAmp’s existing brand but allowed more flexibility for data-heavy design. 

To gamify the experience (and reinforce the sports theme), we used a visual playbook motif that featured playful animations, hovers, and other interactive elements throughout. We also crafted custom visualizations using visual cues like color and hierarchy to increase comprehension and make the data not just easy but enjoyable to interact with. Together, this elevated both VideoAmp’s existing visual identity and the user experience.

The Replay™ became a unique and ownable piece of content, garnering immediate results. Not only did the report score instant media coverage (including CNN’s newsletter) but the scalable framework now allows VideoAmp to easily translate a wide range of data into compelling storytelling for their audience.