Employer Branding Toolkit

Download this toolkit to build a better employer brand and tell stories that bring it to life.

WHAT'S INSIDE

Employer branding is the secret to attracting the right employees—and keeping them engaged. We make it easier to build a strong brand with this handy toolkit. Here, you’ll find a variety of workbooks and templates to help you dig into your employer brand, understand what makes you unique, and tell stories that will speak to the employees you have—and want.

What You’ll Get: 

  • Brand Heart Workbook to articulate your purpose, vision, mission, and values.
  • Employer Brand Audit Template to survey prospective, current, and former employees about your employer brand.
  • Employer Brand Competitive Analysis Template to understand how your competition communicates its employer brand story—and how you can differentiate.
  • Employee Experience Template to understand what your employee journey looks like, and what stories to tell at each stage.
  • Employer Brand Messaging Template to build out your content strategy and make sure you’re telling a consistent, cohesive brand story.

For more tips to use these tools, see our Ultimate Guide to Employer Branding.

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Clients

Microsoft
LinkedIn
Red Bull
Bill and Melinda Gates
Salesforce
SAP
inVision
WB
Pacific Life
Google
UCLA
World Bank