The B2B Content Marketing Agency Scorecard Template

Three agency pitches can blur together fast, and by the third deck you’re often picking on vibes. So we’ve created an easy-to-use template to guide your agency selection process. The scorecard runs a scored comparison across eight dimensions, then a three-step decision round once you’ve scored the matrix. The eight dimensions cover strategic depth, ICP fit, full-format capability, proof density, pricing clarity, team composition, pipeline attribution, and AI search readiness.

Use it live during pitch meetings and score as you listen. Ultimately, you’ll walk out with a defensible, reproducible answer to the CFO’s question: why this agency?