We build content systems to tell your brand story at scale.

  • Sales Enablement
  • Demand Gen
  • Thought Leadership
  • Inbound Marketing
  • Go-to-Market
  • Brand Campaign
  • AEO & SEO
  • Lead Generation

Work With Us

Creative teams, AI tools, and the processes that connect them — engineered to produce on-brand content at scale.

For when production bottlenecks are blocking growth or your brand is drifting as you scale.

  • Brand Engineering
  • Content Strategy
  • Content Engine Automation
  • Blog Articles
  • Industry Reports & Proprietary Research
  • Annual Report Design
  • White Papers & POV Pieces
  • Sales Enablement Materials
  • Campaign Content
  • Thought Leadership
  • Social Posts
  • eBooks
  • Video
  • Motion Graphics
  • Infographics
  • Data Visualizations
  • Interactive Content
  • Landing Pages & Websites

Finding the story only you can tell and pairing it with a unique visual identity to be encoded as the foundation of your content system

For when your brand design and messaging isn’t clear, consistent, or distinct from your competitors.

  • Brand Audit & Research
  • Market Positioning
  • Brand Architecture
  • Naming
  • Brand Heart
  • Brand Story
  • Value Proposition
  • Brand Messaging
  • Voice & Tone
  • Logo System
  • Visual Identity
  • Brand Guidelines
  • Typography & Color
  • Illustration & Photography Style
  • Brand Encoding
Who We Help

For B2B teams that need to scale content — without losing the story.

We believe that the best brands have strong beliefs, shared with craft and care. With 15+ years of deep experience in content marketing for B2B SaaS and AI companies, we know that in competitive markets, “good enough” content doesn’t do the trick.

Our clients need senior creatives with the taste that is hard-won from experience, and the technology and tools to make the work frictionless. That’s why teams like Databricks, Instacart, HubSpot, Vercel, Uber, and GitHub trust us to help scale their story.

What Our Clients Say

“What makes C5 stand out is their passion, process, and people—and the way all of those connect into a dynamic whole.”

Rachelle Galloway-Popotas

Director of Strategic Communications, Othering & Belonging Institute at UC Berkeley

“They were cutting-edge and creative but knew how to balance something corporate with personality and verve.”

Nawal Fakhoury

Senior Manager of Employee Experience, LinkedIn

“With all the moving parts and individual tasks, C5 never missed a beat — we could not have asked for a better partner.”

Michelle Kim

VP of Brand Design, VideoAmp

“Column Five is a collection of some of the smartest, most talented people that I’ve ever worked with. They have a unique superpower for taking your ideas and making them 50x better.”

Keith Messick

CMO, Vercel

“Column Five has been super innovative in their suggestions to us. They really understand how to properly tell a story and plan for a brand. I couldn’t imagine doing this job without them.”

Mariama Eghan

Head of Global Talent Brand, Dropbox

“Column Five is a group of incredibly creative professionals with a wealth of knowledge and expertise, and I’ve been impressed by how comprehensively they have learned our industry, customers, and prospects.”

Mackenzie Pedroza

Senior Marketing Manager, Content Marketing, Intuit

“Working with C5 has been great. Not only are they lovely to work with but they are also quick. Their fast response and project turnaround time make them a true production partner for our design team.”

Joyce Roan

Brand Program Manager, Zendesk

“Column Five is responsive to our needs, and their attention and work feel very personalized to our organization and goals. They feel like a true partner in the work.”

Felice Belle

Director of Marketing and Communications, Narrative 4

“I can’t sing higher praises about any agency I’ve worked with at Instacart or anywhere previously. They are the gold standard for being an extension of our team.”

Amanda Smith

Amanda Smith, B2B Marketing Manager, Instacart

FAQ

Column Five provides B2B content marketing services through two engagements. Content System Implementation builds and runs the production engine: the senior creative team, the AI tooling, and the processes that connect them, producing blog content, research reports, whitepapers, sales enablement, video, motion graphics, infographics, data visualization, and campaign work every month. Brand Development creates the foundation that engine runs on, covering brand audit and research, positioning, architecture, naming, brand story, messaging, voice, and the full visual identity. Most clients start with whichever of the two is the more urgent need.

Content System Implementation runs $25,000 to $100,000 per month with a three-month minimum, scoped to the volume and formats you need. Brand Development is an eight-week engagement starting at $50,000. Column Five does not bill hourly. We price by engagement so you are paying for outcomes rather than timesheets, and we set each month’s scope against your business goals rather than a fixed deliverable list.

Column Five offers two engagements, and you can start with whichever problem is more urgent. Choose Brand Development when your messaging and design are unclear, inconsistent, or hard to tell apart from your competitors. Choose Content System Implementation when production bottlenecks are blocking growth, or when your brand is drifting as you scale. Many clients run Brand Development first and move into Content System Implementation once the foundation is encoded.

Brand Development answers what you say and how you look. It produces the positioning, story, messaging, voice, and visual identity, encoded into guidelines and a design system your teams can actually use. Content System Implementation answers how much of that you can ship. It combines a dedicated senior creative team with AI-augmented workflows to produce content at volume without the brand drifting. The two are built to connect, so Brand Development ends in encoded rules the content system runs on directly.

A content system is the combination of people, tools, and process that lets a brand publish consistently without re-deciding how the work gets made every time. It includes the encoded brand, meaning the story, messaging, voice, and visual rules a team can execute against. It includes the strategy that sets channels, formats, and sequence. And it includes the production workflows that turn those inputs into finished content. Column Five builds and operates these systems for B2B SaaS and AI companies.

Column Five has 15+ years of experience as a B2B content marketing agency working with SaaS and AI brands. Recent and longtime clients include Databricks, Instacart, HubSpot, Vercel, Uber, and GitHub. We work most often with cybersecurity, fintech, developer tools, cloud infrastructure, analytics, and adtech companies. Our sweet spot is companies where the product is complex, the market is crowded, and generic content does not move the needle.