When you visit your bank’s website or get your new debit card in the mail, the last word that probably comes to mind is “beautiful.” But we have to say that Simple, a new banking company whose beautiful design embodies its name, is definitely not a regular banking company. At every touchpoint, from custom reports…
Marketers and designers are increasingly working together these days as both are reliant on each other to complete their respective tasks and goals. Designing without a goal in mind isn’t really designing, and marketing without a proper platform is like yelling into an empty void. The marketer needs to drive potential customers to the sales team, and the designer requires interesting projects to satiate his or her creative needs. While we often work together, similarities can sometimes end there—the workflows, thought process, and reasoning behind certain decisions can be completely off between team members.
Just the thought of reading a company’s annual report is enough to make most eyes go blurry, but it doesn’t have to be so. If designed well and presented in the right format, annual reports are an exceptional way to present company milestones from the previous year, as well as highlight company culture—without boring readers…
When it comes to design, your font choice says a lot. Here are 5 fixes for your most boring fonts.
Good design appeals to the brain’s visual communication system, making your content more impactful. Here’s how color boosts your branded content.