Marketers and designers are increasingly working together these days as both are reliant on each other to complete their respective tasks and goals. Designing without a goal in mind isn’t really designing, and marketing without a proper platform is like yelling into an empty void. The marketer needs to drive potential customers to the sales team, and the designer requires interesting projects to satiate his or her creative needs. While we often work together, similarities can sometimes end there—the workflows, thought process, and reasoning behind certain decisions can be completely off between team members.