With Content, Emotion Matters More Than Traffic: An eMarketer Breakfast Recap

Content is no longer a buzzword, but the best way for brands to truly connect with their audience. This was echoed in London at an eMarketer #eMbreakfast that kicked off with a presentation by analyst Bill Fisher who reminded us of the complexity and challenges surrounding content marketing. The biggest takeaway? Content will only work when it actually connects with people and betters their lives. In fact, 31% of people share content just because it makes them laugh.

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