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value of content marketing

The Universal Question: How Do You Measure Content Marketing’s Value?

Everyone in the content marketing industry is in the same boat when it comes to searching for a way to quantify the value of what they do everyday. How do you measure engagement? Can you really know what’s going on in the brain of a potential buyer just by the amount of time they spend on your page? What do metrics like click-through rates and social shares really mean in relationship to sales?

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