2020 EggTrack Interactive Report
Compassion in World Farming is an organization focused on ending factory farming, particularly the practice of caging egg-laying hens. Around the world, 100+ major companies have committed to using 100% cage-free eggs by 2026 or sooner, and CIWF is committed to helping them to do it.
As part of this initiative, CIWF releases EggTrack, an innovative tool to track company progress toward that commitment, encourage transparency, and ensure they’ll stick to their commitment. This time around, the organization wanted to elevate the experience, so they asked us to build an interactive visualization that would present the information in an easy-to-digest format.
To turn the spreadsheet into a beautiful, seamless experience, we focused on usability and presentation. As we wanted people to focus on the story the data was telling—without the distraction of chart junk and other visual elements—we used simple visualizations, with CIWF’s bold green color as the visual accent. For convenience, we included different filters to explore the data, including company size, region, most progress, least progress, industry, and year. This allowed users to track individual company progress, as well as larger industry trends, giving people a micro and macro view of market shifts.
Not only did it land a feature in Bloomberg but our CIWF partners called it the best EggTrack report yet.
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