Trezo d’Haiti Coffee
An old friend of Column Five came to us with an exciting opportunity: to create the branding for Trezo d’Haiti Coffee, a new artisan, fair-trade Haitian coffee. Trezo’s mission is to inspire sustainability, by working with its local network of Haitian farmers to reach new markets with their Arabica Typica beans. Trezo also aims to help put Haiti back on the map as an exporter of high-quality coffee beans. This was the first run for Trezo d’Haiti (translation: “Haiti’s Treasure”). All we had was the name and the coffee beans, so we were privileged to help build the brand from the ground up. From the logo and color palette to package design and copy, we created a brand profile that reflects and supports the product and mission.
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