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with good people.

Hybrid is the New Normal

When Sungard AS asked for a motion graphic on hybrid IT, we accepted. We established a tone of voice (assertive with a hint of urgency), distilled the narrative into a few key ideas, and the script began to take shape. An isometric illustration style with juxtaposed square tiles brought the script to life in a single scene depicting space, growth, and seamless connection. This design led to more abstract, metaphorical scenes like the business leader jumping across a moving landscape of bar charts. The result is a visual story that unravels with stunning simplicity.

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