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Infographic: Six Ways to Attract a Fanatical Brand Following

In the age of social everything, word-of-mouth love from your customers is the best marketing you can ask for. Creating that kind of authentic, organic love between customers and brand can feel like a complex chemistry problem, but some companies are just.so.good.at it. You know who we mean—those companies whose customers rave about them, seek them out on social networks, have their back when something goes wrong, and (most importantly) turn to them for all their purchase needs. So how do you create the kind of fanatical brand following that makes Apple fans blush? We studied the ways of some of our favorite brands to understand the answer to that question. Check out what we learned in the infographic:

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