Mad Men of the Millennium
The most important part of any marketing team is its people. Without the right people—and the right combination of people—things like resources, processes, and strategy won’t be optimized. You need dynamic individuals at the helm, all working in areas of their strengths, banding together in unison to achieve company goals. Therefore, Modern Mad Men need to embody both the old and the new—someone who understands the foundational elements of being a good advertiser with someone who lives and breathes the digital space. With this in mind, we teamed up with Marketo for this new infographic, Mad Men of the Millennium, to learn which elements you should consider when forming your modern digital advertising team.
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