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The Science Behind Why Native Ads Work

Content is only as good as a brand’s ability to share it. As content saturates the marketplace, sharing has become a bit more complicated. To help provide some answers, we teamed up with Sharethrough to create this interactive microsite on The Science Behind Native Ads. The microsite visualizes native ads’ superiority to banner ads and details how brands can optimize them to increase retention, shareability, and brand affinity.

Visit the Sharethrough website and read more about this project on our blog.

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