A New Social Compact
In the divisive political climate triggered by the 2016 Presidential election, the Haas Institute for a Fair and Inclusive Society at UC Berkeley, an organization dedicated to bringing communities together to create a more fair and equal world, realized that their message of collaboration and inclusiveness was more important than ever.
Accordingly, they sought to launch a new movement to make a bold statement about their beliefs—and encourage others to do the same. They called it A New Social Compact, a statement of nonpartisan beliefs about society’s core values. The public was encouraged to sign The Compact to #CommitTo creating a more peaceful world.
We collaborated with the Haas Institute team to build a comprehensive brand identity, as well as the website, to house The Compact. This included website, color, logos, iconography, promotional assets, etc. We enjoyed working on such a meaningful project, and we hope you will also be inspired to join The Compact.
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