Our motion graphic practice was introduced in 2010, in response to clients who were looking for additional ways to engage audiences. The great thing about animated video, as a format, is that it combines both visual and auditory stimuli to evoke a strong emotion and create a solid connection between a brand, a message and an audience. From a user experience perspective, it’s easy on the those consuming the content, and there are lots of options for creating engaging motion graphic content. Further, video content is quickly becoming the preferred method of engagement for users. Video allows people to quickly and efficiently comprehend difficult information. Watch “The Value of Data Visualization” to learn more about the power of visual storytelling– in a somewhat meta way. If you’re interested in learning more about motion graphics, or looking to have one created for you brand, let’s chat.
We teamed up with the amazing people at Connected Learning Alliance to create this motion graphic addressing educational equity and how connected learning can help close the access gap. Educators consistently strive to customize their students’ education. Connected Learning leverages the advances of the digital age to make that education dream a reality by connecting…Learn More
This year, Cornell University launched its first-ever “Cornell Giving Day,” a single day of fundraising targeted at alumni, their parents, and friends of the university. To help promote the campaign, Cornell wanted a series of motion graphics to use in their promotional efforts. With their guidance, we created 4 motion graphic teasers and 1 full-length…Learn More