30 AI Marketing Hacks to Help You Do Your Job Better

According to the 2023 State of Marketing AI Report by the Marketing Artificial Intelligence Institute, 98% of marketers already use AI in some way. But with more tools on the market and more pressure to instantly adopt them, it is easy to become overwhelmed. Which tools should you use? What is the smartest way to use them? What helps you work smarter, not harder? You have likely asked yourself these questions. In fact, the Marketing Artificial Intelligence Institute reports that Chief Marketing Officers often have a lower understanding, usage, and purchasing confidence regarding technology compared to other executives. So how do marketers close that gap? You close it by using strategic AI hacks as you build your strategies.

30 AI Marketing Hacks to Make Your Life Easier

You will find a roundup of quick tips to use AI in your day-to-day practice here. From tricks that save time to helpful AI hacks, these are some of the best ways to make AI work for you and maximize your results in the process. These methods are proven to work in real-world scenarios.

1. Find the problems people face

When you create marketing personas, you can spend hours tediously combing through research, data, studies, and comments. This manual process is one of those time-consuming tasks that drains energy. AI can help you research and surface important key insights you may not have been aware of, particularly when it comes to the unique challenges the people you are trying to reach face. Using AI allows you to gather this information rapidly.

Tip: Ask AI to research and synthesize the biggest mundane tasks or problems for the group of people you want to reach. Even if you are using internal data, ask for external data, including sources. This can help you find more enlightening information in a snap to help you save time—hours of it—on market research. It acts much like a virtual assistant dedicated purely to understanding customer needs. For more best practices, check out everything you need to know about AI marketing.

2. Group the people you want to reach

The more you divide the people you want to reach into smaller groups, the easier it is to tailor your content and increase relevance and engagement. Once you have done your research to understand who they are, you can further refine to group them into personas effectively. Data analysis is crucial here, but doing it manually is slow. AI-powered tools speed this up significantly.

Tip: Using ai to segment your contacts based on demographics, behaviors, needs, interests, and interaction history helps you understand them better. This leads to data-driven decision-making rather than guessing. You can feed your performance data into the tools and ask for logical groupings.

3. Research the latest trends

One of the most challenging and exhausting parts of the job is keeping up with key trends in an ever-changing world. It is easy to fall behind on best practices. AI can be a great way to fill that gap when you do not have hours to dive into the latest news or scroll through every web page in your industry. It helps you learn faster.

Tip: Ask AI to spotlight some of the latest key trends, best practices, or research in your niche, and share the insights with your team. You can also share those same insights on social media. This is a low-effort way to keep your feed full of rich content while putting in minimal effort.

4. Analyze your top 10 competitors

Competitor research is always time consuming tasks, but AI makes it significantly easier by identifying and extracting the most relevant information about other companies in your space. Using ai to analyze data regarding competitors gives you a competitive edge. For additional tips, see how to do a competitive analysis.

Tip: One easy way to gain quick insight is to ask AI to look at your closest SEO competitors. Ask the tools to identify their strengths and weaknesses compared to your site. This helps you spot patterns in their strategy that you might have missed.

5. Refresh old blog content

It is important to keep your site content fresh to increase your search rankings. Re-optimizing older, outdated content is one of the best ways to do this. AI tools can make it easier by helping you source new info or rewrite existing content. This type of content creation is efficient because the foundation already exists. Make sure to visit the Content Marketing Blog for more ideas.

Tip: Use AI to create fresh headlines, updated research, new tips, and more. You can paste an old blog post into the tool and ask it to modernize the language or add recent examples. This reduces editing time significantly while boosting productivity.

6. Repurpose existing content

Taking a single piece of content and turning it into many formats is smart. Repurposing content is one of the ways that requires minimal effort to maximize your work across social platforms. But coming up with those creative ways to condense or repackage content takes brain power you may not have at the end of the week. There are many great AI social media hacks for even more ways to use your content.

Tip: Feed a piece of existing content to AI and ask how it would repurpose it across your preferred social platforms. You may tweak or refine the ideas for the people you are trying to reach, but it is a great starting point. It often shows you new ways to use content that you have not thought of before, like turning a blog post into a video script.

7. Fix up your landing pages

From messaging to layout and design, AI is a fantastic tool to build out strong landing pages that get people to click. Whether you are building a new page or fixing a current page, AI-powered suggestions can help drastically improve your results. It provides actionable insights on layout and copy flow.

Tip: Use AI to create copy, headers, and buttons to find the most compelling mix for the people visiting your site. Using AI to test variations can reveal what resonates best. For guidance on search best practices, see how to navigate Google’s AI and SEO updates.

Social is a crucial component of any marketing mix, especially as search becomes more competitive. AI tools can help you build a smart strategy backed by data that reaches the right people and increases engagement. You want to connect with people, not just broadcast. For tips and tools, read How to Use AI for Social Media.

Tip: Feed your goals and audience details to AI, and ask it to identify the best platforms for the people you want to reach. Ask for the best type of content to create, how often you should publish, and what topics generate maximum engagement. This turns a vague idea into a solid plan.

Threads on platforms like X (formerly Twitter) are one of the best ways to share thought leadership and deliver value to your followers. AI can make them even easier to create, whether you are sharing roundups of new insights, tips, or data. It simplifies the writing process. For even more tricks to boost your social strategy, see How to Use AI for Social Media.

Tip: Ask AI for specific examples, data points, or tips on your preferred topic. Regenerate the responses, and use each answer as its own post in the thread. This turns a complex topic into digestible key points suitable for social media scrolling.

10. Find key voices in your industry

People with influence and smaller niche creators are powerful partners to help you expand your reach and build community. This is especially true if you are entering a new market and need to build brand awareness. Finding the most plugged-in people takes a lot of time without help. Using AI accelerates this discovery phase.

Tip: Ask AI for the top names in your particular niche for each social platform. This will give you a great list of people to follow and engage with. Reposting their content is also a great way to build your relationship and curate an interesting feed on your own channels, helping you connect with the broader business community.

11. Map out calendars or project timelines

It is those mundane tasks that take up the most time in marketing. AI can easily build out a social calendar, editorial calendar, or even a project timeline. This is especially helpful around launches of new products or specific campaigns where you need to stay organized. For help building your own, see this editorial calendar guide and free template.

Tip: See Jayant Padhi break down exactly how to create a content calendar customized for your goals. Using ai to draft the initial schedule saves you the headache of starting from a blank spreadsheet.

12. Summarize a piece of content

Whether it is an article, deck, or long company email, one of the best ways to save time and brain space is to have AI review information, synthesize it, and deliver you the highlights. Dealing with long documents is much easier when a virtual assistant can read them for you first.

Tip: Ask AI to review and give you key takeaways to ensure you are getting a useful, condensed version of the text. This is perfect for reviewing notes from meetings you missed or understanding a dense whitepaper in minutes.

13. Find missing topics

When you are so immersed in content planning day in and day out, it is easy to overlook ways you can strengthen the path people take to buy from you. AI can help you identify those blind spots and create content to stand out in the marketplace. Critical thinking combined with algorithmic analysis is powerful. For more ways to increase your visibility, check out the Answer Engine Optimization Webinar.

Tip: Ask AI to analyze the gaps between you and your top search competitors. This will give you insight into the type of content you should be creating, as well as new subjects to build on. It helps identify skill gaps in your content library.

14. Research new tools

We are living in the golden age of automation as more and more ai powered tools are at our fingertips. When your inbox is filled with the latest software and your schedule is increasingly full, it is hard to find the time to properly compare tools and understand which may serve your needs best. To discover the best, see the 50 best AI marketing tools.

Tip: If you are looking at a particular type of tool, ask AI to compare the top five and provide pros and cons. This can save you hours in calls with sales reps. It makes finding the right tools for the job much faster.

15. Create an AI agent

AI-powered chatbots, agents, and assistants can help you better serve your customers, create more personalized content experiences, and save your team time answering common questions. These AI acts as a first line of defense for customer queries. Learn how agentic AI is reshaping B2B marketing.

Tip: See Nick Dobos’ breakdown of how to create your own AI agent. A custom agent can handle specific tasks tailored to your company’s needs.

16. Write creative briefs

When you are a content marketer, you can spend hours creating briefs for every project you are working on. Whether you need a brief for your next brainstorming meeting or product launch campaign, let AI take that task off your plate. This transforms a mundane task into a quick review process. For instructions, see how to write a creative brief.

Tip: Use AI to generate briefs based on repeatable templates to save you time. This ensures your briefs are consistent and cover all necessary details without you typing every word. It produces a solid document that your creative team can use.

17. Write marketing reports and decks

Regular reporting is important to keep your team informed and keep track of your success, but it can be a tedious task that eats up hours. AI can easily help you build out reports, synthesize data, and proofread, saving you time and energy in the process. You can turn raw numbers into a narrative. For inspiration, review 10 marketing AI case studies that show phenomenal results.

Tip: Ask AI to extract the most interesting insights from your performance data, or feed it a report template to sort and effectively present other information. It helps you analyze data and present it in plain language that stakeholders understand.

18. Create a search bot for your blog

If you have been in the content marketing game for a while, you probably have a healthy library of articles and relevant content. You can make that content more visible by adding a bot to help people find and engage with your content. It acts like a librarian for your website. See more tips on boosting content discoverability on the content marketing blog.

Tip: Build your search bot based on the categories you write about. You can see how Seth Godin has made great use of this tool on his own blog. This allows users to search your web page archives using natural questions.

19. Rewrite your website buttons

Calls to Action (CTAs) are one of the most powerful pieces of copy, yet due to limited word count, it can be tough to write a compelling one that really grabs people. Using AI helps you brainstorm catchy phrases that fit in small spaces. Learn more about messaging and AI in the AI marketing guidelines.

Tip: Direct AI to create buttons based on your specific tone, character count, and goal. Ask for twenty options and choose the best one. AI tools excel at generating volume so you can curate the best message.

20. Write stronger email subject lines

Just like buttons, your subject lines are the first thing people see when they interact with your emails. It is also increasingly difficult to make them stand out in someone’s inbox. Drafting emails often stalls at the subject line, but AI breaks that writer’s block.

Tip: Tailor your subject lines to speak to the unique pain points or interests of the people receiving them. Generate variations based on different emotions. This helps you boost productivity by getting the email out the door faster with a better chance of being opened.

21. Personalize emails

Beyond subject lines, writing full marketing emails can also be a chore. There are easier ways to do it by using tools that help you write strong emails that speak to the people you want to reach. Using AI to customize the message makes the recipient feel seen.

Tip: Direct AI to create an attention-grabbing hook for your first line, then ask it for body copy that communicates the required info. Direct it to use the right voice and tone so it sounds like a human wrote it. This creates a connection between you and the reader.

22. Build email automation workflows

Automated email flows nurture potential customers and guide them through the buying process. Setting them up and crafting the right emails to go with them can be tedious. AI tools can map out the logic for you. For more strategies, visit the Content Marketing Blog.

Tip: Ask AI to outline a sequence of emails triggered by user actions or behaviors. You can ask it to create the logic for the workflow, deciding which email to send after which trigger. This helps you work smarter by automating the nurturing process.

23. Brainstorm drip campaigns

Email marketing is one of the best ways to nurture leads, but you need to feed subscribers a steady stream of engaging content. AI can be a fantastic tool to help you brainstorm drip campaigns that will connect with the right people. This ensures your strategy doc is full of fresh ideas. For more campaign ideas, check out the content marketing blog.

Tip: Ask AI to brainstorm different ideas that would appeal to different segments and encourage them to take a specific action. This helps you hone in on the most interesting and relevant content for your goals, ensuring you have clear themes for your campaigns.

24. Write stronger headlines

Catchy headlines are so important to make your content stand out, but they can often be the last thing you write after finishing an article. Luckily, AI makes it that much easier to churn out keyword-rich and attention-grabbing headlines. Writing headlines becomes a matching game rather than a guessing game. For expert tips, see the Content Marketing Blog.

Tip: Ask AI to create a variety of headlines that focus on different emotions: surprise, fear, intrigue, and more. You can then test to see which types of headlines resonate with your readers. This is one of the simplest AI hacks to implement immediately.

25. Create a campaign messaging matrix

AI can certainly help you generate great campaign ideas, but it can also make your job that much easier by generating effective messaging to help you better connect with people across different channels. Using AI ensures your brand voice remains consistent everywhere, which is vital for a professional appearance. To learn more about messaging, visit the Content Marketing Blog.

Tip: Ask AI to create a full messaging matrix. Include the goals, key messages, value proposition, tone, messaging for each channel, and related calls to action. Having this document ready allows your team to move fast.

26. Write case studies

Success stories and testimonials are a great way to demonstrate social proof and build credibility, but they need to be presented in a compelling narrative form. Writing these stories involves turning dry facts into a journey. Get inspired by these marketing AI case studies.

Tip: Beyond the core customer success story, you can also ask AI to create compelling, results-driven headlines that capture people’s attention. Give the tools the raw “before and after” metrics and ask for a story that highlights the transformation. This makes your jobs easier when trying to prove value.

Social media best practices are constantly changing on every single platform. AI can make it easier to write and refine content quickly to make sure everything you post engages your followers. Using AI as a checklist ensures you are optimizing tailored content for each specific app. For advanced tips, check out How to Use AI for Social Media.

Tip: Ask AI to create captions, hashtags, and post copy tailored for each platform and unique audience. You can start a new chat for each platform to keep the context clean. It helps you follow the rules of the algorithm without memorizing them.

28. Brainstorm interactive or contest ideas

There are so many ways to connect with people through content, especially on social platforms. Contests or interactive experiences are particularly great for building community and engaging people. They can also be a great tool to show off your brand personality in unique and creative ways. AI excels at brainstorming these fun concepts.

Tip: Use AI to brainstorm fun contest ideas. Bonus points if you ask for a creative contest name. If you have already identified your content gaps, ask AI for interactive ideas that may help you engage people around those topics. For more contest and engagement tactics, visit the AI for Social Media guide.

29. Improve lead qualification

AI can score and qualify potential customers more accurately by analyzing various data points. This allows you to focus your efforts on leads most likely to convert, saving time and resources. It removes the guesswork from the sales process.

Tip: See Bardeen’s hacks to build lead-prospecting automations that save time. Using ai to filter your list allows your sales team to prioritize their day-to-day calls effectively.

30. Use it for A/B testing

Whether you are testing a new homepage layout, landing page, ad copy, or subject line, A/B testing is your friend. But coming up with two different versions of content can be draining. AI analysis can suggest variables to test that you might not have considered. For more experimentation tips, see the Content Marketing Blog.

Tip: Feed your current version to AI, and ask it to create an emotion-driven alternate version that encourages your audience to take a specific action. You can then test to see which elements lead to higher conversions. It streamlines the tasks associated with optimization.

How to Make AI Work for You

As AI continues to evolve, and you incorporate it into more aspects of your marketing operation, you will continue to learn and experiment with the best applications for your unique goals. That said, AI is not perfect. It still needs a critical thinking human mind to feed it the right ChatGPT prompts and review the content it generates. Luckily, there are a few ways you can improve your results and work better together. AI acts as a multiplier of your effort, not a replacement for your taste. To make sure your organization uses AI effectively, see how to write AI marketing guidelines and how to future-proof your marketing job in an AI world.

Be specific. The more detail you give AI, the better your results will be. Do not ask generic questions. Instead of finding general problems, asking about specific challenges a specific job title faces in a specific industry yields better results. Video generation, writing, and data analysis all benefit from specificity.
Ask one thing at a time. You will get more specific and thorough answers if you can break your questions into pieces. If you dump a massive to-do list into the prompt, the output might be shallow. Break down complex requests into single steps. Start a new chat for distinct topics to keep the AI focused.
Regenerate responses. When you are asking for ideas, headlines, copy, tips, or key takeaways, regenerate responses to get more variety. You should also refine your questions. Think about specificity and focus if you are not getting helpful responses. Using ai is an iterative process.

Lastly, if you want to put AI into practice more thoroughly throughout your organization, you need a partner who understands AI adoption. If you are on the hunt, learn more about how the team approaches AI marketing, and reach out to find out how they can do it for you. Adopting these ai tools effectively ensures your future in the industry is bright, and your daily tasks are manageable. By integrating these AI marketing hacks into your life, you make your jobs easier and your business more successful.

AI is not just a buzzword; it is a fundamental shift in how we work. The future belongs to those who learn to collaborate with these tools. Start using AI to tackle your tasks today. You can start small—perhaps with just one blog post or one email—and grow from there. The goal is to boost efficiency without losing your personal touch. Keep notes on what works and what doesn’t. Your professional growth depends on your ability to adapt. So, look at your to-do list, pick one item, and see if AI can help you create something amazing. Support your team by sharing these ai hacks and watch your collective productivity soar. Remember, it matters how you implement these changes. Good luck with your AI adoption journey!