Marketing for financial technology companies comes with a different set of headaches than most B2B SaaS businesses have to deal with. It goes beyond just offering a helpful tool. People want to know their money and their customers’ financial data are safe, and they expect you to keep up with all kinds of regulations. Building trust doesn’t happen because of a big campaign or a generic article. It’s about showing deep industry expertise, handling tricky compliance details, and talking credibly to folks who quickly spot shallow knowledge.
Unfortunately, this puts fintech marketers in a tight spot. Many content creation agencies don’t really know the regulatory world. They struggle to break down technical ideas without losing credibility. Or they focus on numbers that look nice on reports, but those numbers don’t always translate into real results, especially with longer, more complex buying cycles in fintech.
This is why fintech-focused content marketing agencies need to be held to different standards. The guide below compares agencies with proven skills, showing how they’ve managed everything from compliance to explaining tough concepts clearly. You’ll find out which agencies know the ropes and which deliver real results for financial technology firms.
Why Fintech SaaS Needs a Different Marketing Approach
Fintech isn’t like most B2B sectors. Agencies like the FTC, SEC, FINRA, and CFPB set strict rules for how you market and what you can say. Each piece of content must be accurate, completely clear, and display the right legal language. You can’t promise things you can’t prove, or hype your products in ways that won’t pass a compliance review. Not surprisingly, doing this right takes more time and money.
Then comes the issue of trust. Studies show that 68% of people want ironclad security before they try a new financial service. When you’re dealing with transactions and sensitive financial info, concerns climb quickly. Many digital-first fintech brands struggle to earn the same level of trust that long-time banks enjoy, especially when talking with people who’ve used the same bank for decades.
Technical complexity doesn’t make things easier. Products often touch on AI, machine learning, blockchain, and other advanced topics. If you start throwing around jargon, you lose people. But if you oversimplify, your expertise is questioned. Buyers in fintech need in-depth, accurate info—but they have to be able to understand it, too. This makes any marketer’s job harder.
The Top Fintech Content Marketing Agencies
Six agencies have earned a strong reputation in fintech SaaS. They’ve shown they can get into the weeds with regulations, handle technical topics without missing a beat, and focus on turning content into revenue—not just page views.
- Column Five Media: Masters of brand positioning, content marketing, and data visualization.
- Siege Media: SEO experts, especially for finance-related keywords.
- Mint Studios: Fintech-exclusive experts, skilled at creating content that brings in new business.
- Walker Sands: Combines public relations and marketing for enterprise fintech.
- First Page Sage: Early leaders in AI-driven content optimization.
- Animalz: Known for thought leadership and breaking down complex ideas.
There are also strong contenders focused on unique niches like blockchain, global compliance, multimedia, or financial journalism.
What makes these agencies stand out? They know that good backlinks in fintech can be worth thousands, and they balance SEO with compliance. They’ve worked with a wide range of fintech companies, so they’ve seen patterns—and know exactly what to avoid. For these partners, things like measurable leads, sales opportunities, and revenue matter more than traffic spikes.
Here’s how each one delivers for fintech teams.
Column Five Media
https://www.columnfivemedia.com/
Since 2009, Column Five Media has transformed complicated financial data into simple, visual stories. They’ve worked with Fortune 500 firms and scaling startups, tackling projects from $10,000 to $1 million and up.
They bring together brand development, content strategy, and creative content production for fintech teams looking to accelerate growth, and they’ve helped a wide line-up: J.P. Morgan Payments, Visa, Bill.com, N26, Digit, Vanguard, Charles Schwab, AllianceBernstein, Coinbase, and ThorFi, among others. For Blend, they increased site traffic 183% with an SEO-focused content strategy that accounted for shifting market changes and scaled effectively.
Column Five shines at turning technical financial ideas into visuals and compelling content. Things like interactive dashboards, infographics, and engaging presentations are their bread and butter. This skill makes it easier for fintech teams to show off innovative products in a way that clicks with people quickly. Their infographic work started before it was trendy—and they still lead the pack in creating unique content.
For example, when J.P. Morgan Payments needed to attract healthcare accounts, Column Five dug through over 100 pages of details before crafting a personalized, multi-channel campaign. The campaign included targeted landing pages, detailed whitepapers, LinkedIn posts, and sales materials—and ran smoothly over two years.
For ThorFi, a blockchain-focused fintech, Column Five built an approachable brand identity and equipped the team with everything needed to get to market confidently.
Column Five understands compliance too. For companies like J.P. Morgan and Vanguard, their team delivers clear, compliant content that also keeps people engaged—a balancing act many companies struggle to pull off.
Over the years, Column Five has earned many industry awards, including spots on the Inc. 500, wins at Content Marketing Institute Awards, and recognition from the Webby Awards.
What sets Column Five apart? They turn technical topics into approachable stories. Their compliance skill comes from deep experience with the strictest financial clients. They know B2B SaaS sales feel more like marathons than sprints, and they stick around for the long haul, guiding clients through big stages like fundraising and IPOs.
Siege Media
This team brings a serious SEO focus. Siege Media has a 100+ person remote crew in cities like San Diego, Austin, and New York. They’ve repeatedly made the Inc. 5000 and have delivered millions in traffic value for fintech clients alone.
They’ve helped brands like Mint, QuickBooks, Quicken Loans, Stash, Embroker, Zillow, Capital One, and Chime. For Stash, they landed top rankings in just four months—as a result, organic traffic skyrocketed 540% in one year. Their strategy got Embroker to the top spot for “startup insurance” and brought in more than a thousand strong backlinks within six months.
Many clients see their organic traffic triple and leads nearly double—on average. Siege Media only takes on clients when they believe they can help produce big returns. Their approach generates high-value links in finance at a fraction of the usual cost, focusing on content that people naturally want to share.
Their financial writers know their stuff and keep up with regulatory details, too. They’ve built everything from calculators to full content strategies, drawing on deep industry research with every project.
Projects typically start around $10,000, but custom proposals are common. Their team works on an hourly model, adjusting to the goals and expected results of the business. Clients emphasize the agency’s ability to dig into the details of the customer journey, helping convert content into actual conversations with prospects.
Mint Studios
https://www.mintcopywritingstudios.com/
Mint Studios only works with fintech and financial services. Their clients include Jeeves, Zai, Yapily, Persona, Fintel Connect, SAP Fioneer, and Confused.com. Their track record speaks for itself:
- Fintel Connect saw website inquiries rise by 58% and score more page-1 rankings for key topics.
- Zai gained new deals worth over half a million dollars directly from Mint Studios content and now ranks strongly for technical leadership pieces.
- Jeeves posts steady lead growth every month thanks to their blog’s performance.
Mint Studios tracks KPIs beyond simple traffic. They connect content to genuine leads and even measure the value of closed deals, plugging everything into CRM and analytics dashboards so teams can see what’s working in real numbers.
By sticking to fintech, they’ve built experience in everything from payment orchestration to identity verification. Their output serves advanced, in-the-know buyers who spot thin content in seconds.
One key strength is attribution—they follow each piece from first click all the way to the final sale. Greg Klus at Yapily says, “The Mint team have quickly become an extension of our team, reliable, proactive and genuinely invested in our success.”
Most monthly engagements start from $5,000, scaling up depending on needs and scope.
Walker Sands
Walker Sands has over 200 employees and has been working with fintech for over a decade. Offices spread from Chicago to San Francisco and Boston. The agency mixes PR, content, demand gen, brand strategy, and creative work under one roof.
Their clients include Finicity, Worldpay, Bill.com, Billtrust, and Dandelion, among others. For Finicity, Walker Sands earned hundreds of media placements in the biggest outlets, adapting strategy along the way when messaging needed to shift. That adaptability stands out in an industry where things move quickly.
When Worldpay acquired SecureNet Payment Systems in a $10 billion deal, Walker Sands helped position the company favorably with high-impact PR and tripled engagement rates for their campaigns.
Walker Sands helps fintech teams work on:
- Brand strategy for tricky products.
- Demand gen combining email, content, SEO, and paid channels.
- Media relations—helping clients get covered in big publications.
- Compliant website copy and interactive digital content.
- Creative campaigns and multimedia.
Most of their expertise is B2B, focusing on companies that sell to other businesses (not direct to consumers). They understand the differences between payment platforms, alternative lending, insurtech, or banking tech—each comes with distinct hurdles.
Natalie Hahn from Billtrust described the impact that strong planning had on their success: “Thanks to Walker Sands’ strategy in launching our Visa partnership before the show, when I showed up, a lot of buzz had already been created and we were hot.”
First Page Sage
First Page Sage claims the top spot for fintech SEO and content. Their client base includes US Bank, SoFi, Credit Sesame, and heavyweights like Microsoft and Salesforce. With over 15 years in search strategy, the agency now leads in optimizing for AI-driven search like ChatGPT.
On average, fintech customers see over $2.5 million in new revenue each year by working with First Page Sage. How? They prioritize quality. Content is written by industry experts and tailored to pass Google’s trust and authority checks.
First Page Sage blends content marketing, technical SEO, and the newest tactics in chat-based AI search so firms appear first in more places where prospects might look.
Their fintech approach focuses on:
- Clarity in both writing and strategy.
- Valuing qualified leads above mere site visits.
- Delivering measurable outcomes, not just impressions.
They publish annual pricing research for the industry, helping fintech leaders set budgets and compare options. Packages start around $10,000 per month for premium offerings, with technical-only options at a lower price point. Their long-term relationships say a lot—many fintech partners stick with them for years.
Animalz
Animalz is the go-to agency for companies with tough, technical content needs. Headquartered in New York, they’ve helped Unit21 (which fights fraud for fintech companies) and other clients who can’t be named. They do more than write online guides—they once created a 168-page “Fraud Fighters Manual” for Unit21, providing the industry with a much-needed playbook where none existed.
Animalz isn’t afraid of taboo topics, like tackling fraud prevention, where many companies usually keep things close. They partner with experts, use creative formats, and always keep compliance in mind. They understand how to make technical content work in skeptical industries.
Their services include thought leadership, strategic content planning, and longform guides meant for sales teams as much as marketing. Enterprise fintech teams looking for premium, research-driven content will find their approach valuable.
Other Agencies Worth Considering for Fintech
A few niche players support fintech brands with special expertise or scale:
Contently: Large-Scale Content and Fast Turnarounds
Founded in 2011, Contently helps big financial institutions like Scotiabank, Capital One 360, BlackRock, and more. Services include localization, financial literacy content, interactive tools, and process management.
Wachsman: Blockchain and Crypto Expertise
Wachsman works with more than 100 employees across global hubs. They serve names like CoinDesk, Cardano, eToro, and Chainlink. Their specialty is handling emerging technologies—think blockchain, crypto, DeFi, and new forms of fintech. Awards from the Financial Times and PRovoke Media highlight their impact.
Wachsman helps teams deal with sudden crises, regulatory shifts, and policy communication, all common in crypto. If you’re aiming at fast-changing, global fintech markets, Wachsman is worth a look.
Content Rewired: Fintech Journalism Pros
With deep roots in fintech writing, Content Rewired covers payments, regtech, insurtech, and more. Clients highlight the team’s understanding of how the financial industry really works. Their strategies bring together strong storytelling, targeted distribution, and hands-on knowledge from journalists with years in the space.
Optimist: Thought Leadership Powered by Experts
The Optimist team pulls together 300+ years of experience, helping companies like Glide, Stampli, and Kubera. They’ve shown they can launch a fintech blog from scratch and turn it into a steady growth channel within a year. Optimist leans on expert interviews, detailed content planning, and precise narrative strategy for success.
Fractl: Authority through Data Journalism
Fractl has helped finance brands grow from zero to more than 20,000 monthly visitors in under a year, largely through campaigns based on data journalism. Their knack for combining SEO with link-building gives fintech teams a much-needed edge. Services range from strategy through to outreach. If authority and visibility are priorities, Fractl delivers.
Brafton: Compliance Workflow Masters
Brafton’s fintech division puts compliance at the forefront. The agency employs writers with real-world experience from finance heavyweights like Moody’s Analytics. That experience shows up when things get tricky. Agencies who assign experienced writers from day one give teams with strict review requirements something valuable: peace of mind.
Finding the Right Fintech Content Agency for Your SaaS
Picking the right partner starts with a systematic approach. Here’s how to size up the options.
Check for Real Fintech Chops
Look through their client lists. Are there detailed fintech case studies with solid numbers attached? Ask about their compliance know-how. Can they describe how they handle reviews and feedback from legal teams? Make sure those writing for you have a finance background, not just research skills.
Dig Into Their Strategy Process
How do they set priorities for content? Do they aim for pieces that reach people further along in their buying process, or just broad awareness? How do they dive into understanding what matters for your specific customers?
Ask if they’re paying attention to how AI changes search behavior. Are they stuck on traditional SEO or trying new approaches for tools like ChatGPT? See if they can connect content to closed deals, not just traffic.
Get a Feel for Their Work Style
Find out who will actually do the work. Are experienced people involved, or will most of it get handed off to junior staff? How do they make sure teams stay on the same page? Can they scale up for larger projects, or do things slow down?
Ask for References and Real Results
Talk to a few of their clients. What actually changed after they started working together? What worked, what flopped, and would they hire the agency again? Look for relationships that lasted over a year. Short stints usually tell you something didn’t click.
Understand Cost and Returns
Ask about pricing details. Is it project-based or a monthly retainer? Are extra costs buried in the contract? What kind of ROI can you expect, and how quickly? It’s smart to compare agencies, but picking solely by price puts you at risk. Strong content saves money by avoiding waste and delivering value.
Cultural Match Counts
Notice how they talk during early conversations. Do they challenge assumptions or agree with everything? What do they value? Some partners move fast and speak up. Others are quiet and systematic. Find the style that works for your team. Transparency matters, too—watch out for vague answers.
Red Flags to Watch
Skip agencies who offer generic pitches without mentioning your company’s real-world issues. Be careful with those who promise to “figure out” fintech as they go. If delivering results in fintech was easy, every agency would do it.
Pretend metrics (like vanity traffic numbers) won’t help your bottom line. You want content that leads people to try your solution. If the agency starts talking guaranteed first-page rankings or promises fast results, proceed with caution. Fintech moves at its own pace, and strong SEO takes months, not weeks. Make sure the team you meet is the team who will shape your content—and check backgrounds to verify actual experience.
Growing Fintech Brands Need Specialized Content Partners
The unique challenges facing fintech mean that your agency partner needs deep expertise, not just a playbook pulled from another industry. With security top of mind for so many buyers, every interaction matters. Long buying cycles, technical products, and the watchful eyes of regulators add to the challenge.
The agencies covered above—Column Five Media, Siege Media, Mint Studios, Walker Sands, First Page Sage, Animalz, and others—are well equipped to guide fintech teams through these challenges. Each brings something different:
- Column Five helps teams that need to scale content marketing for niche audiences.
- Siege Media is a fit for those chasing growth through SEO.
- Mint Studios goes deep into fintech and measures what matters.
- Walker Sands bridges PR with content for enterprise clients.
- First Page Sage leads in new AI search optimization.
- Animalz develops detailed, expert-driven thought leadership.
Ultimately, choosing the right partner comes down to your unique needs and goals.
Ready for a partner who understands the ins and outs of fintech content? Reach out to see how our specialized content strategy can build trust, drive new opportunities, and set you apart in a crowded market.
