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  • Is your brand identity working for you? Here are the telltale signs you might need a new one, plus our best tips to fix what’s wrong if you do.

    In challenging times, empathy matters. Get our best tips for marketing during a crisis, and find out how you can help your brand be of service.

    Not sure how to tell your brand story? Here are 10 excellent examples of simple, creative, and engaging brand storytelling across platforms.

    We share our simple tips to design an excellent visual identity, along with handy tools, templates, and examples to make it easier.

    Find out what you need to include in your visual identity, plus get our best tips (and a handy checklist) to bring yours to life.

    Does your brand messaging convert? If not, you might be making one of these mistakes. Find out how to fix them and craft stronger copy.

    To set your brand up for long-term success, you need the right brand name. Follow our simple guide to find yours quickly and easily.

    Sharing your brand values is a smart way to attract the right people. Here’s how 10 brands are doing it, plus tips to create values-centric content.

    You don’t need to be Nike to write an awesome tagline. Here are our favorite examples of strong taglines from brands of all sizes, across all industries.

    Don’t let little mistakes cause big problems when you rebrand. Find out what to avoid—and how to make your rebrand a success from day one.

    A rebrand can be disastrous if you don’t know why you’re doing it. Here are 7 legitimate reasons to consider a rebrand (and justify it to your team).

    You want your rebrand to make the most impact, so set yourself up for success with these 5 tips to help the launch go smoothly.