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Brand strategy

10 Brands That Put Their Beliefs and Brand Values Front and Center

For transparency’s sake, it’s important to share your purpose, vision, mission, and brand values. Here’s how 10 brands are doing it in an inspiring way.

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How 7 Brilliant Brands Tell Their Brand Story Through Content

From fashion to liquor, find out how these unique brands share their brand story through every piece of content they make.

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Every Question You Need to Ask Before Starting Your Rebrand

If you’re ready to rebrand, it’s important to know where you’re starting from. Find out how to do a brand audit survey to help you rebrand the right way.

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9 of Our Fave Books on Branding (If You Have No Idea What You’re Doing)

From design to strategy, here are the branding books that helped us build our business, cultivate a better culture, and create a stronger brand.

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How to Do a Rebrand (Without Losing Your Damn Mind)

If the thought of a rebrand makes you feel exhausted, you’re not alone. Follow our 5-step process to get through a rebrand with less stress and better results.

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A Simple Guide to Writing a Great Value Proposition (Plus Examples)

If you need to write a value proposition but feel overwhelmed, don’t worry. Follow this step-by-step guide to write a value prop that really grabs attention.

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What Science Says About the Secret to a Great Tagline

What makes a good tagline? Is it short? Does it rhyme? We dive into the research and uncover the three secrets to a great tagline.

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5 Easy Ways to Find and Hone Your Brand Voice

Identifying your brand voice isn’t as tough as it seems. Here are some of our favorite exercises, tips, and tools to help you find it fast.

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7 Reasons to Consider a Rebrand (and Why Research Matters)

A successful rebrand takes time, energy, and a strategic plan, so do your research before you make the call. Here’s why a rebrand might be a good idea—and why it might not.

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How to Build a Brand Team That Helps Your Business Grow

A brand team does a lot more than worry about logo design. Find out why building the right team is so important—and what 6 roles you need to make sure yours works well.

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