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Brand Strategy

How to Create Marketing Personas in 4 Steps (With Free Template)

Want your content to connect? You need to know who you’re trying to reach. Follow these easy steps to create marketing personas you can really use.

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Column Five’s Brand Strategy Services – FAQs

Find out what brand strategy services Column Five provides, what they include, how they can help you build a lasting brand, and more.

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10 Beautiful Rebrands That Turned Our Heads In 2020

2020 sucked, but it also gave us some rebrands to remember. Geek out on these epic makeovers (and get some inspiration, too).

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5 Prompts to Brainstorm Awesome Culture Marketing Ideas

If you want to create more compelling content, use these culture marketing ideas to tell stories that spotlight your people, your brand, and more.

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10 Unique Culture Marketing Examples (Plus Tips to Do It Yourself)

Need fresh ideas to fill your content calendar? Get inspired by these unique culture marketing examples from brands of all sizes, across all industries.

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Culture Marketing 101: How to Turn Brand Culture into Content

Find out what culture marketing is, why it can help you attract like-minded people, and how to tell culture stories that will make you stand out.

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The Secret Ingredient to Create the Best Employer Brand: Purpose

If you want to stand out from the crowd, put purpose at the core of your employer brand. Here are 5 ways it will help your hiring strategy in the long run. 

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How to Create a Strong Company Culture (Tools, Tips, and Examples)

Use this guide to build a strong company culture that attracts the right employees, keeps people engaged, and makes them want to stay for the long run.

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How to Write an Employer Value Proposition in 5 Steps (Plus Examples)

How do you attract the best and brightest talent? Start by writing an attention-grabbing employer value proposition that makes the right impression. 

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How to Conduct an Employer Branding Audit (Free Templates)

What do employees really think about you? Find out how to do an employer branding audit to identify your weaknesses and provide a better experience.

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