How to Work Proactively Through Times of Change Learn More
Column Five is now offering coaching services to help brands get unstuck. Find out how we can help get your marketing back on track.
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Brand strategy
10 Signs You Need to Refresh Your Brand Identity ASAP Learn More
Is your brand identity working for you? Here are the telltale signs you might need a new one, plus our best tips to fix what’s wrong if you do.
5 Ways to Do Smart & Responsible Marketing During COVID-19 Learn More
In challenging times, empathy matters. Get our best tips for marketing during a crisis, and find out how you can help your brand be of service.
10 Tips to Tell an Interesting Brand Story (With Clever Examples) Learn More
Not sure how to tell your brand story? Here are 10 excellent examples of simple, creative, and engaging brand storytelling across platforms.
7 Simple Tips to Design a Beautiful and Effective Visual Identity Learn More
We share our simple tips to design an excellent visual identity, along with handy tools, templates, and examples to make it easier.
How to Fix the 7 Biggest Mistakes in Your Brand Messaging Learn More
Does your brand messaging convert? If not, you might be making one of these mistakes. Find out how to fix them and craft stronger copy.
How to Choose Your Brand Name in 5 Simple Steps Learn More
To set your brand up for long-term success, you need the right brand name. Follow our simple guide to find yours quickly and easily.
How 10 Inspiring Brands Share Their Brand Values Through Content Learn More
Sharing your brand values is a smart way to attract the right people. Here’s how 10 brands are doing it, plus tips to create values-centric content.
15 Perfect Tagline Examples from Brands of All Sizes Learn More
You don’t need to be Nike to write an awesome tagline. Here are our favorite examples of strong taglines from brands of all sizes, across all industries.
The Top 10 Rebrand Mistakes (and How to Avoid Them) Learn More
Don’t let little mistakes cause big problems when you rebrand. Find out what to avoid—and how to make your rebrand a success from day one.