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Content Strategy

This Single Tactic Might Change Your Entire Earned Media Strategy

Publication-Tailored Content is the unique earned media strategy that greatly increases your chance of placement. It just might change the way you do everything.

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How to Boost Your Traffic with CoSchedule’s Genius Content Strategy

CoSchedule’s content increased their traffic sixfold in two years. In this Q&A, they share their step-by-step approach to content strategy and execution.

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How to Promote Content Like a Content Marketing Agency

If you want more eyes on your content, getting it in front of publications and influencers is key. Here’s how to promote content if you don’t have your own distribution team.

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What You Can Learn from LinkedIn’s Content Strategy

In this Q&A, LinkedIn’s Alex Rynne dishes on how the company tackles content strategy, offers tips on how you can benefit from the platform, and more.

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How to Get Top Publishers to Feature Your Infographics

Want to get your infographics published? In this Q&A, Mike Nudelman, Graphics Editor at Business Insider, tells you how to get on an editor’s radar.

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Try These Easy Fixes for Your Content Marketing Problems

All marketers face the same content marketing problems, no matter the company size. Try these fixes for the most common content marketing problems.

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Popsugar’s Expert Tips on How to Run the Best Brand Snapchat

If you want to engage a Millennial audience, Snapchat is your friend. In this interview, POPSUGAR gives us their tips for running the best brand Snapchat.

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How to Crush Content Marketing: Invest in Online Video

Online video is on the rise, creating more touchpoints than ever. If your brand isn’t leveraging it, you’re missing out.

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The Technical Side of Humans Marketing to Other Humans

  Tension between technological advancement and human connection is nothing new. As technology grows and develops, we often start to lose sight of the human element. Stories, emotion, and relationships can easily get lost in the quest for technological greatness. This is particularly true in the marketing world. The internet is a great example of…

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What Is Brand Storytelling, and Why Should You Care About it?

Because, people care more about your culture than you think. Terrence Deal and Allan Kennedy, early experts on corporate culture, say that “culture lives in the way things get done.” I love this thinking, and it’s baked into my definition of culture: the sum contributions – including the mission, vision, and values — of everyone…

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