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Content Strategy

How to Get Top Publishers to Feature Your Infographics

Want to get your infographics published? In this Q&A, Mike Nudelman, Graphics Editor at Business Insider, tells you how to get on an editor’s radar.

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Try These Easy Fixes for Your Content Marketing Problems

All marketers face the same content marketing problems, no matter the company size. Try these fixes for the most common content marketing problems.

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Popsugar’s Expert Tips on How to Run the Best Brand Snapchat

If you want to engage a Millennial audience, Snapchat is your friend. In this interview, POPSUGAR gives us their tips for running the best brand Snapchat.

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How to Crush Content Marketing: Invest in Online Video

Online video is on the rise, creating more touchpoints than ever. If your brand isn’t leveraging it, you’re missing out.

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The Technical Side of Humans Marketing to Other Humans

  Tension between technological advancement and human connection is nothing new. As technology grows and develops, we often start to lose sight of the human element. Stories, emotion, and relationships can easily get lost in the quest for technological greatness. This is particularly true in the marketing world. The internet is a great example of…

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What Is Brand Storytelling, and Why Should You Care About it?

Because, people care more about your culture than you think. Terrence Deal and Allan Kennedy, early experts on corporate culture, say that “culture lives in the way things get done.” I love this thinking, and it’s baked into my definition of culture: the sum contributions – including the mission, vision, and values — of everyone…

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How To Structure A Healthy Content Marketing Mix

Strategy is key in all things. Those who have it are able to plan and achieve. Those who don’t often fly by the seat of their pants and lose their shirts while they’re at it. If I have to explain which you should want to be, then you must really like nudist colonies. See: To…

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Online Video Stats Every Marketer Should Know

Demand for online video has increased dramatically over the last year. Marketers, practitioners, creatives, executives, and even magicians are engaging with online video in record-setting numbers. The reason is rather simple: Online video is a great content experience that works well on any device, typically distilling information down to a very clear and concise form. After…

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Visual Content Helps Marketers Tell Better Brand Stories

As a content marketing agency, we’re always looking for opportunities to help brands tell their stories in engaging and meaningful ways. As technology advances and new tools integrate in the marketplace, an interesting phenomenon occurs: The way we digest and experience content changes. Consider the news. Think about how we followed current events 20 years…

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11 Reasons Why You Need An Online Video Strategy

Videos are a big deal right now. They’ve gone from being part of the plan to being the plan. Consumer popularity, ad spend, quality—all of it’s going up. And this isn’t some doofus momentary trend either (I’m forever looking at you, LaserDisc). Video isn’t just here to stay; it’s still continuing to grow. Video is…

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