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Content Strategy

How To Structure A Healthy Content Marketing Mix

Strategy is key in all things. Those who have it are able to plan and achieve. Those who don’t often fly by the seat of their pants and lose their shirts while they’re at it. If I have to explain which you should want to be, then you must really like nudist colonies. See: To…

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Online Video Stats Every Marketer Should Know

Demand for online video has increased dramatically over the last year. Marketers, practitioners, creatives, executives, and even magicians are engaging with online video in record-setting numbers. The reason is rather simple: Online video is a great content experience that works well on any device, typically distilling information down to a very clear and concise form. After…

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Visual Content Helps Marketers Tell Better Brand Stories

As a content marketing agency, we’re always looking for opportunities to help brands tell their stories in engaging and meaningful ways. As technology advances and new tools integrate in the marketplace, an interesting phenomenon occurs: The way we digest and experience content changes. Consider the news. Think about how we followed current events 20 years…

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11 Reasons Why You Need An Online Video Strategy

Videos are a big deal right now. They’ve gone from being part of the plan to being the plan. Consumer popularity, ad spend, quality—all of it’s going up. And this isn’t some doofus momentary trend either (I’m forever looking at you, LaserDisc). Video isn’t just here to stay; it’s still continuing to grow. Video is…

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7 Ways Interactive Infographics Can Tell Your Story

There’s a very simple way to get your audience to engage with your content: Give them engaging content. Interactive infographics are just that. The visual doesn’t start until that first button is pushed, and then it blossoms into a wondrous world of…well, anything you want, really. Interactive infographics have the capability to build a captivating…

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Free E-Book: How to Build a Long-Term Content Strategy in a Real-Time World

Download our free e-book, “How to Build a Long-Term Content Strategy in a Real-Time World,” to learn why the right strategy can help achieve your business goals.

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How to Apply Good Design at Every Level of Your Organization

Strong visual communication is paramount in a healthy organization, yet it continues to be a hurdle. We all know the dangers of bad communication, which can sap time, energy and resources—even cause PR disasters that damage your credibility and bottom line. But poor design is a subtle plague, much more widespread in organizations today than…

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3 Predictions for the Future of Infographics

2015 is right around the corner, and it’s time to start thinking about what your visual content will look like in the new year. With new publishing platforms and more formats available to brands than ever before, infographics are evolving in very specific ways. Here, we outline the three trends we think we’ll see more of. Take a look, and let us know what trends you think are on the horizon.

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Content Marketing is a Strategic Solution to a Strategic Problem

This post originally appeared on NewsCred. One of the biggest challenges I see today with content marketing is that it is largely a tactical solution to a tactical problem. Many so-called approaches to content marketing are merely just content. Or worse, they are campaigns. An e-book is not content marketing. A landing page with content on it…

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What Brands Can Learn About Viral Marketing From Jimmy Fallon

“The Tonight Show with Jimmy Fallon” is a content marketing machine, but it’s more than just funny stuff. Here are the lessons marketers can learn from this master entertainer.

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