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Content Strategy

7 Ways Interactive Infographics Can Tell Your Story

There’s a very simple way to get your audience to engage with your content: Give them engaging content. Interactive infographics are just that. The visual doesn’t start until that first button is pushed, and then it blossoms into a wondrous world of…well, anything you want, really. Interactive infographics have the capability to build a captivating…

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Free E-Book: How to Build a Long-Term Content Strategy in a Real-Time World

Download our free e-book, “How to Build a Long-Term Content Strategy in a Real-Time World,” to learn why the right strategy can help achieve your business goals.

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How to Apply Good Design at Every Level of Your Organization

Strong visual communication is paramount in a healthy organization, yet it continues to be a hurdle. We all know the dangers of bad communication, which can sap time, energy and resources—even cause PR disasters that damage your credibility and bottom line. But poor design is a subtle plague, much more widespread in organizations today than…

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3 Predictions for the Future of Infographics

2015 is right around the corner, and it’s time to start thinking about what your visual content will look like in the new year. With new publishing platforms and more formats available to brands than ever before, infographics are evolving in very specific ways. Here, we outline the three trends we think we’ll see more of. Take a look, and let us know what trends you think are on the horizon.

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Content Marketing is a Strategic Solution to a Strategic Problem

This post originally appeared on NewsCred. One of the biggest challenges I see today with content marketing is that it is largely a tactical solution to a tactical problem. Many so-called approaches to content marketing are merely just content. Or worse, they are campaigns. An e-book is not content marketing. A landing page with content on it…

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What Brands Can Learn About Viral Marketing From Jimmy Fallon

“The Tonight Show with Jimmy Fallon” is a content marketing machine, but it’s more than just funny stuff. Here are the lessons marketers can learn from this master entertainer.

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How to Determine the Best Distribution Channels for Your Content

Without a solid content distribution strategy, your content won’t reach the audience it should. But how do you know where to put your content distribution efforts? This infographic breaks down the different distribution channels, showing you how each can benefit your content. Check out the graphic, and for more on effectively distributing your content, download The Ultimate Guide to Content Distribution.

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3 Ways Brands Can Succeed as Advertising and Technology Evolve

Michael Brenner of NewsCred gives a recap of the three themes that emerged from Adweek this year. Learn about the 3 ways brands can succeed as advertising and technology evolve.

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9 Keys To Brand Publishing Success

Want to dominate the content marketing sphere? Here are 9 keys to brand publishing success.

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3 Ways Infographics Engage Your Audience

Infographics remain a powerful tool to communicate with consumers. Here are 3 ways infographics engage your audience.

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